The Most Memorable Marketing Campaigns of 2016
2016 had no shortage of buzz-worthy social media campaigns. And what did all these campaigns have in common? Creativity. From taking advantage of the latest trends, encouraging audience participation, or just simply thinking outside the box, the most memorable campaigns of the year came from brands that weren’t afraid to try something new and get […]
Expand Your Industry Knowledge with Social Media
If you’ve used social media, you know that it has value in expressing your brand voice, spreading your company’s message, and even converting to sales. But have you tried using social media to support your professional growth? Social media serves information and industry knowledge on a silver platter. So why not take advantage of all […]
How to Write Engaging Email Copy
It’s not enough to have a compelling story or concept; you need to know how to sell it to your readers. From the subject line to the CTA, every piece of copy in your email should be engaging and get to the point. Unlike social media where consumers spend hours perusing through profiles, the Inbox […]
Make Your Twitter A Game Changer
Twitter offers a variety of opportunities to increase your potential to get people talking. If your feed has become stagnant, it is time to up your Twitter game to the next level. Expand your involvement beyond the simple pushing of messages. Shuffle Twitter Cards Twitter Cards can help your tweets stand out and amplify your […]
Why Your Business Deserves Better Than A Social Media Intern
It’s easy to rationalize hiring an intern to run your business’s social media. For starters, it’s cost effective. Your new social media guru can be paid in college credit or offered a starting wage salary. It also makes for a convenient hiring process. Since most college students are already using social media, it can appear […]
Social Media New Year's Resolutions
‘Tis the season for New Year’s resolutions! Just as you set goals for yourself going into 2017, your business can benefit from social media goal-setting. There’s no better time to kick the bad habits and position your brand for social success. There’s always room for better content, more engagement, and innovative approaches! Define Your Social […]
Instagram Comment Likes, Twitter News Alerts, and Facebook Greetings Cards | Social Media Trends
Instagram is taking after parent company Facebook with a new “likes” feature as well as making it easier for users to report abusive content. Meanwhile, Twitter is taking a new approach to breaking news alerts, and Facebook is getting into the holiday spirit with holiday greeting cards and new ways to share moments. This is […]
Five Tips for How Businesses Can Celebrate the Holidays on Social Media
Tis the season for savvy social media campaigns, which means businesses must identify creative and festive ways to connect and engage with their customers. It is important for businesses to make these connections authentic and avoid decking their customers’ Instagram feeds with colorful lights or overloading their Twitter feeds with candy canes and tinsel to […]
