3 Ways to Promote Your Business Through Your Personal Facebook Profile

There are a number of ways you can promote your Facebook business page beyond advertising and regularly posting on the page. Facebook marketing works best when you take advantage of your personal Facebook profile, groups, and strategic partners to maximize your social reach. Use Your Profile’s About Section It’s important that you list your business […]

Instagram Releases Color and Fade Editing Options

WHAT’S RELEVANT THIS WEEK IN SOCIAL MEDIA The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily basis. It’s important to stay informed of the current issues and trends so that your social media presence […]

How To Make Time for Social Media

One of the biggest reasons that small business owners say they avoid social media is the belief that they just don’t have the time. We know you’re busy, but social media won’t (and shouldn’t) take up all of your time. Embracing social media is an important part of business marketing and there’s no reason to […]

3 New Facebook Features You Need To Know About

Social media is constantly changing.   Every day, changes are being made to every social channel to improve the user experience. If you are not checking for the latest social media updates at least once a week, chances are that you are behind the times. Facebook recently announced some updates that will be coming to […]

30 Ways to Celebrate this April

Who doesn’t love a good holiday? If you’re stumped about what to post on social media, chances are that there is a little-known holiday just begging to be celebrated. Although there are well over 100 official holidays in the month of April, the list below shows some crowd-pleasers for each day. Pick a few that […]

How To Get More Engagement On Pinterest

So you’ve got your Pinterest profile completed and you’re pinning content left and right, but you’re not receiving any engagement. To expand your reach and get your content seen by more people, your pins need to be liked, pinned, and shared. If you’re struggling when it comes to getting interaction on Pinterest, here are a few […]

How To Use Website Custom Audiences To Grow Your Business

If you have ever dabbled in Facebook advertising, you’ve most likely heard of Website Custom Audiences (WCA).   WCA is Facebook’s advertising feature that allows you to create ads that target users who have previously visited your website. Why Does This Matter? WCA is an incredible tool that can help you reach a highly relevant […]

How to Connect With Bloggers on Instagram

Connecting your brand with bloggers is a great way to take your online presence to the next level. Since most of these influencers are gifted in the art of visual storytelling, Instagram has become an ideal place to develop a relationship. Companies who effectively practice blogger outreach reap the benefits of connecting with a specific […]

3 Pinterest Tools To Promote Your Business

Pinterest can be a valuable resource for promoting your business, but many people don’t quite understand how to effectively use it. There is more to it than just pinning pretty pictures and following fellow users. Pinterest offers a number of tools for businesses to use in order to expand their reach and promote their products […]

3 Ways To Use Facebook Graph Search To Spy On Your Competition

One of the most underutilized tools that Facebook has to offer is their Graph Search. This feature is a powerful tool that will help you gather useful information about your competition. This gives your brand a big opportunity to analyze your competition’s social media efforts. Facebook Graph Search is the long white bar at the […]

Core Values at KWSM a digital marketing agency