Your Greatest Advertisers Are Right In Front Of You
The effectiveness of social media in spreading your message is unquestionable. We rely on it to get the word out in every facet of our lives, from our business pages, to simply letting friends know you are on vacation. What’s becoming more difficult is effectively cutting through the noise when trying to highlight your product […]
Content Creation: Bringing The Right Pieces Together
Creating content is a lot like being a modern-day MacGyver. You may not use a safety pin, a stick of gum, and a watch to get out of a sticky situation, but you do have to scrape together various pieces of content. Whether you’re just starting out or you need some new ideas, here are […]
You Have 280 Characters On Twitter, But What Will You Do With Them?
Well, it finally happened. The long-awaited character expansion hit all Twitter users this week. Instead of being constrained to a paltry 140 characters, users can now expand their thoughts with 280 characters. While most people will simply use the expanded text to Tweet longer messages, there is a lot more to the update that will […]
Google, Facebook, and Instagram are Ramping Up for the Holidays
The holiday season is approaching at warp speed, and the social media platforms are trying to give advertisers a competitive edge when it comes to e-commerce sales. Google, Facebook, and Instagram are updating their interfaces in the prelude to the holiday shopping seasons. Here are some of the trending social media stories in the news […]
How To Link Up On LinkedIn
Have you ever walked down Perfume Alley in the mall? It’s that long stretch of land from one end of the department store to the other that feels like a battleground of perfume bombs. Having potent aromas sprayed in your face doesn’t exactly compel you to buy it, but a thoughtful experience with a salesperson […]
Automating Your Social Media Might Sounds Great, But We Have Some Bad News
Most people don’t want to spend all day everyday on social media. No matter how integral it is to your business, you have to unplug at some point. However, as a business, you need to keep up a steady stream of content. It’s a difficult balance, and many people end up depending on automated tools […]
Why Does My Google PPC Campaign Go Over Budget?
Whether you are a solopreneuer or Fortune 500 company, having, and more importantly, sticking to a marketing budget is critical. Overspending can result in nightmares for CFOs and could make the difference in paying the bills for small business owners on tight margins. So why does your Google PPC campaign go over budget? Let’s take […]
Leverage Your Engaged Audience With Facebook’s New Targeting Feature!
Facebook’s new ad targeting feature is a game changer, and it will help you better target users who are interested in your content. Introducing Engagement Custom Audiences. Engagement Custom Audiences work like similar custom audiences but targets users who have previously engaged with your content. This new feature allows you to narrow down the active […]
Networking On Twitter: How To Tweet Talk Your Way Into Customers’ Hearts
When you walk into a room filled with people you don’t know, the best thing you can do is to dive in and start finding people that you vibe with. Once you do, you’ll find that you instantly have connections who will introduce you to even more like-minded people. The same idea applies to networking […]
The Pros and Cons of Using Multiple Social Media Accounts
While most brands have a presence on a number of different social networks, some brands go one step further with multiple accounts on a single network. Usually, we see this with large companies that serve different business needs or have multiple locations. What’s the reason for this and is it right for your business? Let’s […]
