Why Google+ Is Crucial To Your Online Presence
When trying to unlock the secret to successful search engine optimization, Google+ is the hidden key most social media users are missing. In comparison to social media giants like Facebook, Instagram, and Twitter, Google+ seems to fall short in terms of popularity, and according to Business Insider, not many active users are on the social […]
Facebook’s First Family Grows
Tis the season of giving and the social media giants celebrated accordingly! Facebook’s founder is taking a tremendous pay cut for the benefit of humanity, LinkedIn is simplifying the way you use their services, and soon the general public will start taking advantage of a feature that was once exclusively for celebs. Here’s a look […]
Tips to Improve your Twitter Marketing
Twitter is one of the most prolific social media channels, which can often make business owners feel overwhelmed by the amount of management and content necessary to sustain it. However, what’s important to remember about Twitter is that it’s not always about quantity, but quality. Taking the steps to make your tweets as attention-grabbing and […]
Why Social Media Ads are Better Than TV Ads
When it comes to having a competitive edge in marketing, you don’t have to shovel out thousands of dollars for advertising. Save your company money and directly target your ideal audience through social media ads. Social Media Advertising vs TV Advertising Social media ads cost less and are more targeted to the right audience, leading […]
4 Instagram Tips for Travel Brands
During peak holiday and vacation times, your Instagram feed is often flooded with an extra dose of friends’ travel adventures – family vacations, weekend getaways, and day trips. But there’s an important lesson for brands: users are more likely to trust their friends’ vacation photos over those from a business. According to a statistic from […]
Holiday Marketing Tips for Instagram
The holidays are here, and it’s a great time to use social media to drive sales and user engagement. Instagram is one of the best platforms to show your holiday spirit because of its emphasis on creative visuals and community; here are some tips to make your feed feel festive: Create Holiday Themed Product Posts […]
Why Your Personal Brand Is Just As Important As Your Company Brand
While there should be a clear distinction between your business social media and your personal social media, it doesn’t necessarily mean one is more important than the other. Your business social media account exhibits your brand identity, which makes it undeniably tied to your business, however your personal social media accounts are just as significant […]
Why Your Business Should Be Thankful for Social Media
On this Thanksgiving, we can’t help but stop and appreciate all the wonderful things that social media has done for our company and businesses around the world. Social media has leveled out the advertising playing field for struggling small businesses as well as connected companies to clients that might otherwise not have existed. Here are […]
When to Choose Instagram for Your Business
You’ve invested in social media for your business, and maybe you even have the “Big Four” – Facebook, Twitter, Youtube, and LinkedIn. But now you’ve been hearing that Instagram is growing in popularity among the different social media channels. Should you invest in creating an Instagram account for your business? Before you commit to an […]
How to Build a Lifestyle Around Your Brand
The sum of what you post tells your brand’s story and builds a reputation. While it is important to educate people about what you have to offer, social media gives you an opportunity to gain people’s trust by letting them get to know your brand. Here are some guidelines to help you start thinking about […]
