Introducing Facebook At Work
This week, Facebook announced that it will be unveiling Facebook At Work, the office version of the social media goliath that transformed the way our digital interactions take place. Now, Facebook is taking it a step further by reimagining its capabilities in the workplace, which after a year of testing, have been deemed functional enough […]
How to Maximize Your Social Media Ad Spend
As you wrap up your 2015 marketing plan and look toward next year, let these tips guide you toward advertising success. Experts predict TV advertising is on its way out and you can attend its funeral in 2016. Meanwhile, digital marketing is projected to grow by 30% in the next year. Keep your business growing […]
3 Tips to Remember for Facebook Page Messages
In the digital age, we’re used to instant results – instant coffee, instant online purchases, and with the Internet at our fingertips… instant answers. Likewise, fans of your business on Facebook expect nearly instant responses when sending you a private message. But before you speedily type out that reply, there are a few key ideas […]
How to Format Photos for Social Media
You’ve found the perfect photo to share on social media. But you upload it, and suddenly your masterpiece becomes a botched close-up of someone’s forehead. Or conversely, your Ansel Adams-esque landscape shot looks grainier than a sack of rice. So what’s the deal? Your image is probably the wrong size, shape or file type for […]
10 Ways To Celebrate The Holiday Season Using Social Media
It’s the holiday season! And one of the best times of the year to celebrate giving on social media. So as the weather outside grows colder, huddle up to the warm glow of your computer screen and check out these 10 ways to celebrate the holiday season using social media: 1. Personalize Gifts With […]
Facebook Wants to Speed Up Your Slow Connection
This weekend the creative minds of social media are no doubt kicking their feet up and relaxing after an eventful week of reveals. Facebook crossed a milestone while also helping users with crummy cell service and Twitter announced a change that has many crying foul. Here’s a look at what you might’ve missed in social […]
How to Set a Better Target Audience for Your Facebook Ads
One of the biggest advantages to Facebook ads compared to other forms of advertising is their ability to reach a very select audience via robust targeting capabilities. With everything from occupation, to interests, to behaviors, these parameters allow you to reach a more narrow demographic in a deeper fashion; the idea being that these people are […]
Why Your Business Should Promote Exclusive Offers on Social Media
As the Black Friday buzz continues, your company may be searching for new ways to promote products before the holiday sales window closes. If you’re looking for a cost-effective strategy that will also promote your brand, it’s time to try exclusive offers on your social media channels. Here are three reasons why this advertising technique […]
3 Tips to Improve Your Conversion Rate
You have set up a website for your business, and you may be driving a bucket load of traffic to your site through social media, but how do you secure conversions? Driving traffic to your website is step #1, drawing them in once they arrive is step #2, and securing conversions is step #3. Whether […]
How to Find Great Hashtags on Instagram
Hashtags have been around for awhile now, but finding the right ones to use can still be confusing. Here are some tips on how to search for the hashtags that will get your posts the most attention on Instagram: Get specific Using extremely popular hashtags that have been leveraged millions of times might seem like […]
