Why You Shouldn't Have Multiple Profiles On The Same Social Media Channel
While some business owners may think having multiple profiles on one social media channel will give their company greater visibility, the opposite is actually true. Having several profiles on a single social media channel is incredibly detrimental to your company’s online image. Multiple profiles can come across as spam, make your business look unorganized, or […]
Snapchat Recruits a Sports Team
This week the social media tree sprouted a few new branches that may impact your business. One platform recruited an official sports team, another is thinning your newsfeed, and the last is helping you connect to campaigns. Here’s a look at what you might’ve missed in social media news this week. Snapchat Drafts a […]
How to Run a Successful User Generated Content Campaign on Social Media
One of the best ways to interact directly with your fan base is to illicit content from them via a content campaign. Not only will you give your audience an easy and fun way to connect with your brand, you will also gain significant social proof and tons of great content that you can repurpose […]
LinkedIn Lightens Your Email Load
If you’re sick of getting alerts for every single interaction on LinkedIn, relief is on the way! The company has unveiled new technology that will tailor to your notification needs. Air Traffic Controller is a single platform that aims to streamline communication across your email, mobile, and SMS. Here’s what you need to know about […]
How to Respond on Social Media to Public Tragedy
Social media usually features positive content, but how do you respond when a negative event happens? Ignoring a public tragedy that bombards the news and everyone’s social media feeds can damage the credibility of your brand by making you look insensitive. If the online community is grieving about a certain event, it can seem inappropriate […]
How to Take Dynamic Square Format Photos
Square format photography has taken over in a big way, and can be a bit challenging for a novice photographer, as well as someone who understands traditional photographic principals of composition. However, square format photos can be just as dynamic and harmonious as portrait and landscape layouts when done right. Here are some ideas to […]
Google Streamlines Profiles, Adds New About Me Page
Google recently launched a new page called About Me, which gives users the ability to control personal information and manage various Google profiles from one place. It’s the perfect tool for people managing multiple profiles under the search engine giant. Whether or not you’re responsible for a number of profiles, read on to learn what […]
LinkedIn Unlinks Annoying Messages
This week the social media giants are all about simplifying your daily tasks. No, they’re not going to do your grocery shopping but one platform has created a mission control space for multiple profiles while another is helping you clear out your inbox. Here’s a look at what you might’ve missed in social media news […]
How to Handle Sensitive Holidays on Social Media
History is filled with triumphs and tragedies, but both should be acknowledged. Writing happy posts for things like Valentine’s Day and New Year’s Day can be the easiest social media content you’ll ever create. This guide, however, is dedicated to the sensitive holidays like Memorial Day and Veteran’s Day that you still need to honor […]
3 Tips to Improve Your Brand’s Website
If your brand is using social media to drive traffic to your website, that’s great! But what kind of impression does a viewer receive when they first visit your website? Is it easy to navigate? Is there enough information to understand what your brand is all about? Your brand’s website establishes your online credibility, and […]
