Instagram Caves In, Allows Scheduled Posts
In a long awaited move that will bring smiles to the faces of social media managers everywhere, Instagram announced it would now allow business profiles to schedule posts. But before you get too overjoyed, there are a few important things you should know. This feature is only available to business profiles – at least for […]
The Difference Between Campaigns, Ad Sets, and Ads in Facebook Ad Manager
When it comes to Facebook ads, organization is key. Facebook’s ad structure allows you to organize your ads and campaigns so you are able to easily analyze your data and quantify which ads, audiences, and creative worked best. While you are testing the variables of your ads, you could have as many as 10+ ads […]
Simple Ways To Make Facebook’s New Changes Work For You!
One of, if not the biggest challenge in social media marketing is staying on top of the ever-changing algorithms that affect how many people see your content. Facebook is always changing how they treat publishers and businesses, and the platform’s latest announcement has many companies biting their nails wondering how to stay competitive. The change […]
What Your Company Can Learn from Major Brands Instagram Advertising Strategies
Did you ever think you would have to engage all of your senses to use a social media app? Major corporate brands are using this strategy to increase their sales on Instagram. Learn about this and other social media stories in the news this week. Facebook Launches “Watch Party” for Video Watching Together and Other […]
How to Create Standard Events to Explode Sales
Being able to track your social media success is one of the most important parts of online marketing that is often overlooked. If a portion of your marketing budget, big or small, is going towards Facebook ads, you’ll need to track the ROI of these ads to know if your efforts are truly successful. By […]
Concerned About Your Facebook Reach? Choose Story Over Spam.
One of the hardest parts about working in digital marketing is that the tools we use are always changing. What worked last week may not work next week, and we are constantly in a position of re-evaluating our strategies for clients to continue getting results. Facebook is a tool we rely on heavily to […]
KWSM Takes a Deep Dive into Facebook Ads
If you’ve ever been deep-sea diving, you’ll know that there are many gems under the big blue that we have yet to explore. Just as divers watch the changing of tides, any social media marketer will tell you how frequently the digital environment changes. Our goal here at KWSM is to stay ahead of […]
The Good, the Bad and the Ugly: Social Channels are Changing Things Up for Marketers
User experience is a huge consideration when social media platforms tinker. The response can vary, but we are seeing some mixed reviews to some of the offerings on social media. Facebook’s latest change is good news for charities, while Google is dropping a feature that some consider to be bad, and some of Snapchat’s fans […]
How Social Proof Can Land Sales and Leads for Your Business
We’re sorry to break it to you but there’s a good chance that most of your customers didn’t choose to make a purchase because of your clever tagline or your one-day, ‘exclusive to VIP members’ sale. Don’t get us wrong—they are helpful. They can capture potential customers’ attention, but can they keep it? Not always. […]
New Year, New Marketing Strategy
The start of each year is the perfect time to experiment with new advertising tools and start the year off fresh with a new approach to digital marketing strategy and social media advertising. The best way to do that? Evaluate how you’re digital marketing is working and if that approach is working for you. The […]
