How To Keep Your Business Page On Facebook’s Good Side
Facebook is a business’s best friend, but it can be a fickle friend at times. Anyone who has spent time in Business Pages knows Facebook is always changing or experimenting with something new. Keeping up with the algorithm changes alone is a full-time job (literally…we do this for a living). Before you let Facebook get […]
Picture Perfect | 3 Reasons You Should Have a Professional Headshot
You invest in your business, training for your employees, technology for your departments, but as the face of your company, are you investing in a professional headshot? If you strive to be seen as a leader in your industry, your image should reflect your capabilities as an expert. 3 reasons why you should be investing […]
3 Ways You Can Increase Engagement and Followers on Instagram
Show of hands: how many of us remove a photo from Instagram after it doesn’t get more than six likes? Many millennials don’t hesitate to hit delete when their post doesn’t do so well and if you manage an Instagram business page, chances are you understand their frustration to a certain degree. You post an […]
3 Ways To Optimize Your LinkedIn Company Page
First impressions can make a big impact on how people perceive something; especially online when your brand has a split second to grab someone’s attention. On LinkedIn, most of the people who will be looking at your business page will be people looking to learn more about your company and the jobs you have available. […]
Starting A Business Is Tough, Don’t Forget Social Media
Starting your company is one of, if not the, defining moments in your life. It’s easy to get caught up in trying to do everything at once, including handling every facet of your marketing. While you probably have experience posting on Facebook, or creating beautiful images for Instagram, marketing on social media is vastly different. […]
Does Facebook’s Algorithm Know Your Wealth or Income?
It’s one of those things that Facebook keeps close to the chest – how it determines a user’s profile. Through a recently released patent, Facebook is using your profile information to determine the type of person that you are and your lifestyle spending habits to better target ads to you. It’s one of the social […]
KWSM Livestreams from the Social Media Help Desk
It’s no secret. Livestreaming is all the rage for rabid fans of social media, and the platforms are pushing the media, too! We have livestreamed events, contests, and even product demos for clients, and they have been met with tremendous success. We often see 10x the reach and engagement of a static post, and we […]
How To Get To The Heart of Your Customers’ Needs/Wants
Think back to the best concert venue you’ve ever been to. Now, aside from the dancing and the fun you had with your friends, try to remember all of the things that made that event special. When you walked in, there was probably a convenient place to grab drinks before you find your seat, enough […]
If You Aren’t Staying On Top Of Your Website Traffic, You’re Wasting Your Ads!
Keeping track of your audience is typically the most important part of managing your social media and your company’s success. Seeing likes, comments, and followers are easy ways to get a bird’s-eye view of how you’re doing, but they can be deceiving. If your social media accounts aren’t driving traffic to your website, you’re […]
Facebook Clamps Down and Instagram Loosens Things Up
Facebook tightens the reigns on ads, but it is loosening things up on its Instagram platform. These are two of the social media stories making the news this week. New Facebook Ad Rules Focusing on Eliminating Fraud and Scams Facebook wants to clean up the advertising practices on its platform. To improve user relevance and […]
