When Is the Best Time to Send Your PR Pitch?
You’ve got something new and exciting to tell current and/or potential customers about – that’s amazing! Once you’ve drafted your press materials explaining the news and you’re ready to send, you just need to figure out when. There will sometimes be extenuating circumstances that dictate when you’ll need to send your press release or media […]
Three Tips to Spark News Coverage from Your Press Release
Press releases can be the cornerstone of your public relations strategy. These brief, detailed documents can lead journalists, business partners, as well as potential and current customers to your products and announcements, and even create brand awareness for your business overall. Press releases that garner news coverage need to intrigue journalists – but there’s more […]
How To Make Your Facebook Stories Stand Out
Facebook Stories are rapidly growing in popularity as businesses are discovering an authentic way to connect with their audiences. Fans are using brand stories to learn about products, openly communicate with their favorite brands, and make online purchases. With 72% of businesses posting at least once a week, how do you get your fans to […]
Google Analytics: Why It’s Important & LinkedIn Best Practices|Social Media Help Desk Episode 95
A world without the web seems unfathomable in the year 2020. Whether it’s building business connections on social media platforms or promoting your products & services on a website, it’s crucial to understand how it all works together. In this episode of Social Media Help Desk, Assistant Project Manager Alexandra Hall, Content Editor Jessica Bramall […]
KWSM Mentorship Program | Learning the Ropes in PR
What makes an agency great? Is it the quality of work produced? Or, maybe the size of the clients? Perhaps it all depends on how trendy the office space is… While all of these factors can play a huge role in a company’s attractiveness, to me, what makes an agency great is how well […]
Social Media Content Ideas For March 2020
Posting consistently on social media can require a lot of thought and creativity. When it seems like your fresh out of content ideas, it can help to do some research on what is relevant. Maybe there’s a current event in the news that is trending online that you can tie to your brand. One easy […]
Press Release Distribution: 5 Components of a Killer PR Pitch
There are often two approaches in PR, leveraging your connections and storytelling. While there’s still something to be said about being well-connected – see LinkedIn – relying on friends, old colleagues, and contacts who owe you favors can leave you without a lifeline in a time of need. When you need to get coverage tomorrow, […]
Facebook Prepares for the Election Year | Advertisers, Proceed With Caution
It wasn’t too long ago that I heard some of my friends say they were considering deleting their Facebook accounts to escape the political uproar taking place on their news feeds. The sheer volume of political ads and aggressive debates seemed to monopolize the platform, and to make matters worse, a substantial amount of the […]
