KWSM Mentorship Program | Learning the Ropes in PR
What makes an agency great? Is it the quality of work produced? Or, maybe the size of the clients? Perhaps it all depends on how trendy the office space is… While all of these factors can play a huge role in a company’s attractiveness, to me, what makes an agency great is how well […]
Social Media Content Ideas For March 2020
Posting consistently on social media can require a lot of thought and creativity. When it seems like your fresh out of content ideas, it can help to do some research on what is relevant. Maybe there’s a current event in the news that is trending online that you can tie to your brand. One easy […]
Press Release Distribution: 5 Components of a Killer PR Pitch
There are often two approaches in PR, leveraging your connections and storytelling. While there’s still something to be said about being well-connected – see LinkedIn – relying on friends, old colleagues, and contacts who owe you favors can leave you without a lifeline in a time of need. When you need to get coverage tomorrow, […]
Facebook Prepares for the Election Year | Advertisers, Proceed With Caution
It wasn’t too long ago that I heard some of my friends say they were considering deleting their Facebook accounts to escape the political uproar taking place on their news feeds. The sheer volume of political ads and aggressive debates seemed to monopolize the platform, and to make matters worse, a substantial amount of the […]
In The News: LinkedIn Introduces a Stories Product, Facebook Trains AI for 3D Photos, and Pinterest Launches a New App
Social media platforms are making user experience more accessible and exciting than ever before. Read on to find out if these updates worth the hype. In the news this week, LinkedIn introduces a stories product like snapchat, Facebook trains their artificial intelligence technology to create 3D photos, and Pinterest launches Pinterest Lite globally. LinkedIn […]
The Rules Of Tweeting & New Facebook Features | Social Media Help Desk Episode 94
At KWSM, we specialize in finding the best content to post on our clients’ social media channels. With so many options at our fingertips, it takes skill and a lot of thought to create the perfect post. But it’s not just about picking the right words or pictures; it also requires hiring the right employees […]
How To: Network on LinkedIn
LinkedIn can be a very powerful tool for your business if used correctly. Known as “the world’s largest professional network,” LinkedIn is home to over 600 million users in more than 200 countries across the globe. This means a lot of opportunities for your company to connect with employees, industry thought leaders, and partnering businesses. […]
Saying YES to New Challenges | Photoshop Mentorship Project
At KWSM, our motto has always been “Just Say Yes,” something our agency doesn’t just say, but practices each and every day. But what happens when our own skills and capabilities are hindering our ability to say yes? Yes to new creative ideas, campaigns, and glass ceiling propositions. As a whole, there’s not much (dare […]
Sharing Skills in a Creative Work Environment
The KWSM team recently participated in an internal mentorship program. We were divided into pairs of mentors and mentees. Each partnership developed and executed a plan for the mentee to learn a new skill relevant to digital marketing. I was selected as a mentor and partnered with Senior Digital Marketing Strategist Taylor Lizura for a […]
Our Friends at Working Wardrobes Need Our Help
Over the last decade, we have worked with hundreds of businesses and organizations at KWSM. One of our favorite parts of the job is that we develop long-term relationships with the companies we serve. When we help an organization tell their story, we become a part of their team. At KWSM, we are a […]
