Become a More Effective Leader With Extreme Ownership
One of the resounding themes in KWSM’s leadership training is self-governance. This concept of being in control of your thoughts and emotions directly applies to your success as a leader. It’s about owning your mind and acting with intention. Extreme ownership is an alternative concept to typical ownership. When used correctly, it will help you […]
How to Balance Evergreen and Time Sensitive Content in Your Law Firm Marketing
It can be a challenge to incorporate a balance of topics in your law firm’s marketing content. You should always create content with your audience’s pain points, wants and needs in mind, but you should avoid focusing too heavily on one subject so that your audience does not get bored. When you plan a content […]
KWSM Leadership Program: Discover the Leader Inside Yourself
Do you consider yourself a leader? If not, you can be! Many consider leaders to be those in management positions with authority over others. In our leadership training program at KWSM: a digital marketing agency, we learned how you can incorporate leadership skills and practices in every aspect of your life, regardless of your title […]
How To Create A Data-Driven Marketing Plan
In today’s world, data rules. Company success is measured by numbers and calculations, and acronyms like ROI and KPI. In the world of marketing, the same is true. While the roots of marketing stem from creative execution, to excel in digital marketing you need to create a data-driven marketing plan. Here’s how. Set up Tracking […]
How to Create Engaging Instagram Stories for Your Beauty Brand
Using Instagram Stories is a great way to create engaging content that goes beyond regular posting. This feature encourages engagement from your audience with the use of photos and videos to share valuable information. If you would like to create more engaging Instagram Stories for your beauty brand, consider using the interactive stickers within your […]
How to Link to Your Website From Instagram
Instagram can be a powerful tool for small businesses when it comes to digital marketing. The highly visual and immersive nature of the app can easily attract prospective customers, however, difficulties may arise when it comes to getting this engaged audience to connect to your website to finalize conversions. Instagram, in particular, has significant limitations […]
How To Look Professional on Video
With so much information floating around in the digital world, people have to make decisions about what they choose to watch and read. Studies have shown consumers are more likely to purchase a product or service that has video representation. But it takes effort to make sure your video is both creative and looks professional. […]
Don’t Take Responsibility; Take Ownership
“On any team, in any organization, all responsibility for success and failure rests with the leader. The leader must own everything in his or her world. There is no one else to blame.” – Jocko Willink Taking responsibility for your actions is not a new notion for any of us. The concept is one that […]
10 Best Practices for Social Media Management to Engage Your Target Audience
When someone mentions social media, you most likely assume it’s a reference to LinkedIn, Facebook, Instagram, Twitter, etc – but social media marketing is more than a series of platforms. It’s a mindset that drives the way your brand thinks and behaves when interacting with your target audience. Social media is utilized by countless businesses […]
The Facebook Algorithm Changes for Election Day and Beyond
We’ve all seen the rise of misinformation, disinformation and “fake news” on social media during the pandemic, now that people get most of their information online while staying safely inside. After the scandal of Russian interference in the 2016 election and threats of violence during today’s 2020 Presidential Election, Facebook is working to combat this […]
