Email Marketing Mentorship: Coming Full Circle
I recently had the opportunity to serve as a mentor in KWSM’s internal Mentorship Program. This creative learning program is designed to build collaborative relationships while developing new skills. I was selected to mentor Content Editor Ivana Hermida from KWSM Orange County as she learned more about email marketing. The Role of the Mentor […]
COVID-19 Forces Businesses to Pivot Toward Digital Marketing
The coronavirus pandemic has created uncertainty within many businesses. At KWSM, we see most of these concerns through the lens of marketing. Some companies are concerned about whether they can survive the shutdown, and are trying to stage an immediate marketing push to bring in leads and revenue. Others are unsure about whether it’s OK […]
KWSM Mentorship Program: Email Marketing
As an agency, we pride ourselves in having a team of people who constantly want to learn and grow in our careers. In order to provide fresh ideas to our clients, we challenge ourselves to think outside of the box. Pushing the boundaries in this way can only be done by learning from each other. […]
Expo West Cancelled in Orange County: How to Move Your Marketing Online
Just in case you haven’t heard in local news already, the Expo West experience is going east for 2020. New Hope Network recently decided that due to the developing circumstances around the COVID-19 virus (coronavirus), they will not move forward with hosting a rescheduled Natural Products Expo West event in Anaheim in 2020. Instead, they […]
Effective Marketing Alternatives for Businesses During the COVID-19 Pandemic
With the widespread coronavirus outbreak sweeping the globe, the impact of this pandemic is not only affecting the health of billions of people but also the viability of many businesses. As the push for social distancing increases, we’ve seen the cancellation of trade shows, networking events, and other business events where large groups would typically […]
PR Pitches That Score & Making Your Facebook Stories Stand Out|Social Media Help Desk Episode 96
It’s all about standing out, doing something different, and capturing the attention of the billions of people glued to their screens each day. In this episode of Social Media Help Desk, Host Princess Ruff, Managing Content Editor Rick Ormsby, and Content Editor Meredith Ashburn discuss how to make your Facebook stories stand out, five components […]
In The News: Facebook Tests VR Social Platform, YouTube Adjusts Ads Ban on Coronavirus Videos, and Twitter Expands Hate Speech Policies
Virtual conversations may be the staple in the near future. This week, social media platforms are taking a turn into virtual reality and implementing quality and truthful online discussions. Facebook’s new Horizons VR platform may be the new hangout spot, while YouTube and Twitter make efforts to keep conversations going in light of the coronavirus […]
How to Run an Ad on Pinterest
Advertising on Pinterest works well for many brands. The platform itself is built on inspiration. Giving users the option to purchase what they see is a no brainer. A large portion of pinners even say content from brands is more useful than other types of content on the platform. Thinking about running Pinterest ads but […]
How To Craft A Landing Page That Converts
This year, KWSM launched its very own internal mentorship program where team members have the opportunity to mentor or be a mentee for a particular area of digital marketing. For this inaugural go round, I chose to be a student of web development, with a focus on creating a high-converting landing page. I have a […]
Scenic Areas for Instagram Photos in Orange County, CA
Whether you are looking for social media content for your Orange County-based business or your personal Instagram account, it’s always favorable to post a variety of photos. If your business is located in a photo-worthy area, you can switch up posts featuring your products or services by also sharing photos of the city or town […]
