KWSM Mentorship Program: Designing Landing Pages That Convert
At KWSM, we have a mentorship program that allows team members to learn from each other. I was paired up with Princess Ruff, a Digital Marketing Strategist at KWSM Atlanta, who wanted to learn about how to make website landing pages that convert. As her mentor, I took the skills and experience of our team […]
In the News: Twitter Introduces Fleets Feature, Instagram Borrows from TikTok, and Facebook Updates Messenger for iOS
While most marketing is meant to make a long-term impression, Twitter is introducing a concept that feels a bit Snapchatty. Meanwhile, Instagram may be finding inspiration in another platform, and Facebook gives Messenger a back-end facelift. Here are this week’s trending stories in social media. Twitter Introduces the Fleets Feature Twitter is joining the […]
How Often Should I Tweet?
Whether you’re new to social media or a seasoned veteran, you’ve probably asked yourself, “how often should I be tweeting?” It’s a common question many people ask. The truth is, it can vary. Some companies tweet five times a day, while others tweet 50 times a day. It’s all dependent on your audience and your […]
Analytics 101: How KWSM’s Web Project Manager Uses Google Analytics
No matter which role you have in your organization, there is going to be valuable information hidden inside of Google Analytics for you. At KWSM: a digital marketing agency, we usually have our Content Editors and Digital Marketing Strategists analyzing Google Analytics for our clients. Each month our clients receive a report that is filled […]
How to Get Started with Google Analytics
Your website is great for getting information about your business to your audience, but did you know that you can track more than just how many people are visiting your website? Through Google Analytics (also referred to as “GA”), you can accumulate data that will allow you to get to know your audience even better. […]
Atlanta, It’s Time to Shape Up Your Social Media at Bootcamp
Are you ready to shape up this summer? No, we’re not talking about running laps or lifting weights. We’re talking about your shaping up your business’s social media at our Social Media Bootcamp held on July 26 and August 2, 2019, in Atlanta. In the Buffer State of Social for 2019, 73% of companies said […]
Business Marketing Ideas and Where to Find Them
Marketing is such an important part of any businesses strategy. This holds true in today’s world, where having a great digital marketing strategy can help take your business to the next level. The world of digital marketing, however, can be a little confusing if you don’t know anything about it. I mean it’s great if […]
3 Most Important Metrics to Track For Google Analytics Beginners
Google Analytics is widely used among businesses and has often been hailed as the best, free tool to track website behavior. However, if you are not very familiar with website analytics, the platform can be quite daunting – it is full of jargon, has an overwhelming amount of data, and is difficult to understand. You […]
3 Creative Ways to Use Facebook Events as a Business
As a business, utilizing Facebook is a great way to connect with your fans. Whether you use it to showcase your expertise to your clients and prospects, generate new business through Facebook Ads, or simply bring together your team – the platform has many different tools and features to make connecting with people you care […]
How to Make a Contact Form That Converts
When creating a website or landing page, you will most likely have a contact form somewhere on your page. This form gives anonymous prospects the ability to leave behind their contact information, so someone from your company can reach out and start the relationship. The website visitor goes into an evaluation process to determine if […]
