In the News: YouTube Sharpens its Analytics, Facebook Splashes the Cash for Video Creators, and Google Makes Search Listings Free
Which new resources have you taken advantage of while you have been spending more time at home? In the news this week, Facebook and YouTube are providing creators with tools to help their marketing while Google gives us the ability to list products for free in search. YouTube Works on New Analytics Summary The new […]
Plan An Adaptable Digital Marketing Strategy with KWSM Social Media BootCamp
2020 has been a challenging year for many businesses. With the COVID-19 pandemic and state lockdowns, businesses are shifting their traditional marketing strategies. As society tries to function in the new normal, planning for the current and future success of your business can be daunting. Our Social Media Bootcamp webinars this August are the key […]
Lights, Camera, Action: How to Imitate Movie Marketing for Your Small Business
We have all seen the impeccably timed trailer releases and highlight videos for Hollywood blockbusters. Marketing teams seem to have their strategies laid out and ironed to perfection for their target audiences. The scale of their efforts can be out of reach for small businesses, but the principles of their work can be used by anyone. […]
Instagram Cuts the Cord to Allow Ads Without a Facebook Ad Account or Page
Instagram announced a new feature that will allow some users to create ad campaigns without linking to a Facebook Page. According to the social media giant, “You can now create Instagram ads without having a presence on Facebook. If you are promoting a post from your Instagram business account for the first time, you won’t […]
The Facebook Boycott: Determining Whether Your Business Should Participate
More than 400 companies have recently declared that they are pulling their advertising from Facebook for the month of July to take a stand against hate speech and racism on the platform. What does the boycott mean for your business and how should you respond? We’ve developed a guide to help you navigate this new […]
Online Marketing Tips for Orange County Hotels
The hospitality industry took a big hit as travel plans around the world were canceled due to the pandemic. As hotels in Orange County reopen, they must communicate with their guests on how they are adhering to the guidelines provided by the CDC and local officials. They also must find new ways to market their […]
Edit Your Facebook Link Previews with Domain Verification
If you manage a Facebook page, you may fondly recall when anyone was able to edit any link preview to a post. In an effort to crack down on misinformation being spread on its platform, Facebook removed users’ ability to edit link previews. While unrestricted editing access is gone for good, businesses can still retain […]
How To Make Your In-House Photography Look Professional
Small business owners understand – you don’t have endless funds to spend on marketing (or any single facet of your business for that matter). When money is spread thin, good budgeting rules all, and content creation is often the first on the chopping block. If you aren’t ready to upgrade your efforts to a creative […]
4 Marketing Strategy Tips for Your Las Vegas Business
Like many other major cities, Las Vegas reopened its doors cautiously in early June. With strict measures in place, casinos, movie theaters, restaurants, and bars welcomed back guests. You likely pivoted your strategy towards reopening your business. Now that you’ve been open for a few weeks, it may be time to revisit your marketing strategy. […]
In the News: YouTube and Twitter Enhance Ads as Google Works on Limiting the Spread of Misinformation
Looking for an edge for your online ads? YouTube is bolstering the opportunity for e-commerce sales with new product listings. YouTube Ads eCommerce Product Listings YouTube is trying to make video ads more shoppable by adding eCommerce product listings beneath video ads. The listings give the viewer the ability to see and purchase specific products […]
