How to Leverage TikTok’s Algorithm for Your Business

TikTok has grown from 133 million users in 2018 to 1 billion users in 2021 according to Business of Apps. The platform is user-friendly, allowing you to easily scroll through the feed for hours. Many believed that TikTok was just a trend that would eventually fade similar to Vine. But surprisingly, we’ve seen TikTok is […]

5 Critical Elements to Include In Your Website Copy


Your website copy, be it a landing page, digital advert, or general services page, is your company’s digital first impression. Seeing as first impressions are the most important, you’ll want to ensure everything is in order. From highlighting the benefits of your product or service, to crafting impactful headers, subheaders and CTAs, there’s quite a […]

How to Avoid Common Pitfalls When Cause Marketing

In the last five years, belief-driven buying has become the new normal. Twenty years ago, brands were expected to stay out of social or moral conversations; consumers now make purchasing decisions based on brand names that align with their personal beliefs. With these considerations in mind, it makes sense that many businesses are aligning their […]

5 Ways to Recycle Content

To recycle content can feel taboo for some professionals, but I’m here to break the myth. Repurposing content is an effective strategy your business should be implementing. Here’s why. Benefits of Recycling Content In the years that you have been writing blog posts, developing videos, recording podcasts, and producing social media content, you have volumes […]

The Analytics Road Ahead: 2022 Google Analytics Update

What the Google Analytics Update Means For Your Business

What is Google Analytics 4? Google Analytics 4 is a tool that helps businesses see unified user journeys across their websites and apps, analyze insights with Google’s machine learning technology, and keep up with ever-changing technology trends. In October 2020, Google announced Google Analytics 4 (GA4) to evolve with measurement standards, regulation changes, browser updates, […]

Guide Your Website Copy With These Landing Page Examples


Landing pages are solo web pages with a dedicated purpose: to convert visitors into leads. Some landing pages get straight to the point, while others may offer a little something, such as a free consultation or ebook, in exchange for contact information. With this data, businesses can render cold leads warm and lead them further […]

KWSM Core Values: Uncommonly Organized


Here at KWSM, we know that proper organization is much more than just keeping your workspace tidy. Each member of our team is committed to following and constantly improving regimented systems and processes that keep our ducks in a row (and let me tell you – we have a lot of ducks to corral).    […]

Rock Paper Scissors Approach to Business Strategy

People roleplaying business strategy through a game of Rock Paper Scissors.

The KWSM Celebrations Committee held a company-wide Rock Paper Scissors tournament, and I lost to my teammate Epiphany Hunter in the championship match. The experience reminded me that Rock Paper Scissors is a simple game, but it can teach us a lot about business strategy. I learned this lesson from sitting in on a lecture […]

Digital Advertising Changes You Should Know

Digital Advertising Changes You Should Know

Digital advertising has seen many changes in the last couple of years. As a business owner, it’s important to be aware of the new technologies, policies, and trends that could impact your current marketing strategy. Here are the top changes you should be aware of for 2022. Bye Bye Cookies Privacy and data have been […]

Core Values at KWSM a digital marketing agency