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If you own a business, having a social media presence is a must. But there’s a big difference being online and running social media properly. Many businesses will start up pages on multiple platforms and then put all of their … Read More

Last Friday, we had our sweetest team outing ever. The KWSM Team spent a couple of hours at the ChocXO chocolate factory in Irvine, California to celebrate Nick and Natalie’s KWSM workiversaries! At KWSM, it’s tradition to celebrate our coworkers’ … Read More

At first glance, Pinterest might look to be nothing more than a visually appealing collection of mouth-watering food, DIY décor ideas, and destination weddings galore. But don’t let that fool you! Behind all those pretty pictures is a network of … Read More

Over the years, social media has developed from platforms where people communicated solely with family and friends, to robust platforms where people reach out beyond their closest circles to make new friends, and connect with businesses. What once was added … Read More

Pinterest is about as visual a social media platform as there can be. Pinners head there to find inspiration, shop around, and to see what is trending. It is important for businesses to have pins that will stand out from … Read More

Marketing a business online can be tough, which is why it’s totally okay to not know all the answers. If you’re trying to pull yourself up by the bootstraps, but still struggling with your understanding of social media, try investing … Read More

Facebook is continuing its quest for video based dominance with its latest Messenger update. Meanwhile, LinkedIn is getting technical with new conversion tracking abilities, and things are getting drafty at the Instagram headquarters.  These are your trending social media stories … Read More

Since its release, Facebook Live has become a well-used tool for businesses – and with good reason! The social network’s live-streaming capability makes it possible for businesses to reach audiences easily, spontaneously, and in a truly authentic way. It allows … Read More

Facebook recently announced the launch of Marketplace, a new feature that allows users to buy and sell on the social media platform. From jewelry to household goods to electronics, Marketplace will allow users to browse and buy on this new … Read More

You’re writing great blogs with excellent content, but you’re still not seeing your reader count increasing? Don’t worry: If it’s not you, it may be the structure of your blog. Nowadays, creating quality content also means you need to be … Read More