4 Tools to Help Your LinkedIn Marketing Soar
When it comes to cutting-edge, impactful marketing platforms, Instagram, YouTube, and Facebook come to mind for many people. But what about LinkedIn? The professional networking platform is often glazed over by marketing strategists, but if you’re in a B2B business, it can be the added boost your team needs to take your marketing to the […]
In the News: Twitter Works to Provide Users With Accurate Information, Facebook Simplifies Switching Between Accounts, and YouTube Adds New Features For Creators
During times of uncertainty, most users want to be in the know. This is why platforms such as Facebook, YouTube, and Twitter are providing us with tools to help us get accurate information quickly and with ease. Twitter Creates New Retweet Prompt In order to stop the spread of misinformation and promote informed discussion, Twitter […]
3 Ways to Create Engaging Content with Instagram Stories
Instagram is an exciting and visual way for you to reach your audience on social media by using images and short videos. Entice your audience with creative and promotional posts about your business to show them what you have to offer. However, if that is your only tactic for content, you may find your business […]
4 Ways to Grow Your Business Using Twitter
Twitter can be an ideal marketing tool to help you grow your business. With over 326 million average monthly users, the platform gives you the opportunity to share engaging content with a large network of potential customers. Twitter gives you the ability to boost tweets on the platform and target specific groups of people that […]
How To Repost Pictures On Instagram
The term social media is quite literally defined by the Oxford Dictionary as “an application that enables users to create and share content,” but that’s much easier said than done on one very popular platform. If you’re on Instagram, you probably wish this app made it easier to share other people’s content with your friends. […]
5 Considerations for Building Your Customer Loyalty Program
When you hear the words “customer loyalty,” it’s possible that you think first about loyalty programs that are more hassle than they’re worth, like the free coffee punch card you always lose immediately after it’s handed to you. But loyalty programs, when executed correctly, are still a highly effective means of developing repeat customers. In […]
How to Get Testimonials From Your Clients
People trust other people. Not having testimonials or case studies readily available on your website can be a big red flag to your prospects. At KWSM: a digital marketing agency, I have the privilege to work closely with many business owners and senior-level executives. When we begin the engagement, we always ask for their customer […]
In the News: Facebook Filters Content Displayed on Your Profile, LinkedIn Shares New Retargeting Options and Pinterest Adds a New Shop Tab to Lens Results
While many of us are preparing to go back to the office after quarantine, the social media platforms are hard at work, devising new tools to help promote your business online. In the news this week, Facebook gives users the ability to manage their posting activity in bulk, LinkedIn creates retargeting options to help advertisers, […]
5 Things You Should Know About Facebook Shops
Facebook recently announced Facebook Shops, the newest option for businesses to sell their products and services online. The concept was created to live within the Facebook platform and allow shoppers to make purchases without ever leaving Facebook or Instagram. Your customers can browse, share, and buy within the platform. Is opening a Facebook Shop the […]
Case Study: How Digital Marketing Helps Push A Great Mission Forward
At KWSM, we are lucky to help tell the stories of some amazing companies. We recently partnered with one of the nation’s most important nonprofit organizations, The Congressional Medal of Honor Foundation, to raise awareness of their mission to perpetuate the legacy of Medal of Honor recipients. Here’s a look at how we developed […]
