Understanding Facebook Messenger Ads
You have an established company, created a social media strategy and are finally ready to start running ads. You have the copy and the perfect creative to match and probably skip right over the ad placement section of ads manager. Anxious to start targeting your ads, you have probably never noticed that you had an […]
#Hashtag Best Practices
You don’t have to be a social media expert to know what a hashtag is. Do you know how to use them properly in order to maximize the reach on your content? If you don’t know what a hashtag is, it’s a type of metadata tag used on social platforms allowing users to apply dynamic, […]
Best Practices For Your Brand’s Twitter Account
In the modern age of quick gratification and instant news, Twitter has been a dominating platform. If Twitter is the right channel for your brand, it can be an incredibly useful tool to connect with your audience in a more relaxed and timely manner. Twitter is all about talking about the hottest trending information […]
Video is the Best Play… But Don’t Get Thrown Out Of The Game
LinkedIn Live is creating early success for entrepreneurs, Instagram tries to cope with the poor performance of IGTV, Google+ says goodbye, and YouTube is bringing out the umpires and throwing people out of the game. One thing is sure: the value of video is rising on social media and it’s making news this week. […]
How Do I Measure The Success Of My Social Media Channels?
The question of how to measure “success” is something everyone faces. During school, it was your report card. At work, it might be how you rise through the ranks. There are fairly clear metrics in most situations, but when it comes to social media, the measure of success is far less clear. Being able to […]
A Social Media Break-Up | Social Media Help Desk Episode 47
When your boss is the internet, getting a vacation approved is harder than you might think. YouTube is looking to change that. This week on the Social Media Help Desk we’re discussing YouTube’s new “vacation mode” for creators, why your audience would want to follow your company on different channels, the social media bad habits […]
Precedent-Setting Case Rules It Illegal to Buy and Sell Followers and Likes
It’s safe to say that a lot of us have become obsessed with the number of followers and “likes” our content receives. Many users have even gone so far as to purchase fake followers and “likes” to boost their credibility. One American company went to extreme measures to fulfill their “at least 55,000” account promise […]
How To Create A Facebook Event
Facebook Events are a great way to keep your audience aware of what your business is up to. When you create an event through Facebook, you are strengthening the relationship with your audience while increasing your reach to new users as well. Event pages are not solely meant to promote circumstances that require physical […]
Facebook Goes All In on AI for e-commerce
Snapchat uses a VR feature to celebrate Black History Month, Facebook acquires a new shopping software, and YouTube is changing its algorithm to help you out. These are some of the trending stories in social media this week. Take a Vacation – YouTube’s Got You Covered YouTube has long been known for advocating […]
Breaking Your Social Media Bad Habits
Everyone has a bad habit or two, and you are likely aware of what yours are. While setting out to stop biting your nails or eating cookies before bed is worthwhile, are you paying as much attention to your social media bad habits? Those bad habits are much harder to recognize, but are absolutely making […]
