Are All Videos The Same On Social Media
At this point, you should know that video is taking over social media. Videos get better reach, more engagement, and are shared more. It’s easy to see the rise of video and think you can jump on the trend with your cell phone and some funny one-liners. Not all video is created equal, and it’s […]
Facebook and Instagram Suffer An Outage: The World Finds Its Hero – Twitter
Refresh. Log out. Sign in again. Check wifi connection. Refresh. It did not take long for the world to catch on that Facebook and Instagram were down. This is a challenge for us, as we are constantly posting on behalf of clients, running and analyzing digital ads, and checking all of our metrics […]
How To Handle Online Harassment On Facebook
When it comes to the reputation of a business, monitoring your social media presence is very important. Many businesses can face negative comments or some form of harassment. These can often come from unhappy customers or even former employees. While this isn’t the most pleasant topic to talk about, it’s important that your team knows […]
Now You Really Can Block Out Your Haters… On Twitter.
Pinterest is making it easier to shop the brands you love, Instagram is adding a new ‘Donations’ sticker for nonprofits, and Twitter is adding new ways to block your haters from engaging in your conversations. These new features are what is trending in social media news this week. Block, Mute, and Now: […]
Testing Your Website’s Speed To Keep Your Conversions High
It’s no secret that your website’s loading speed is the key to getting conversions. No matter how great your social strategy is, if your potential customers are forced to wait for a slow site to load, they won’t stay. Consumers give a site between 3-5 seconds to load before they head elsewhere, but the average […]
The True Value of Transparency
When you board a plane, train, or automobile, you trust the person at the controls to get you safely to your destination. When you join a company, you expect your boss to do the same. It’s not often that the ‘captain’ trusts you to help plan the journey. When we starting working at KWSM, we […]
Hop On Board the Vertical Social Media TV Train
You spot something epic; and like millions of others, you stop to pull your phone out to record it. Question: do you hold your phone vertically or horizontally? If you said vertically, you’re like many others accelerating the trend of vertical videos on social media. YouTube, IGTV, Snapchat, Facebook Watch…social media TV is on […]
Don’t Rely on Luck With Your St. Patrick’s Day Social Media Campaigns
Businesses aren’t just capitalizing on March Madness this spring; they also are seeing green with their social media efforts around Saint Patrick’s Day. There is a lot of competition, and taking advantage of holiday promotion and content is key to standing out. Content Now is the perfect time to develop a schedule to help build […]
Will Instagram Soon Become ‘Pinstagram?’
LinkedIn’s trending topics keep its audience engaged, Facebook takes big steps to earn back our trust, and Instagram may become the new Pinterest. These new features on each of these platforms are some of the biggest game changers in the news of social media this week. Instagram is Ripping a Page from Pinterest’s Book […]
How Your Website’s Load Speed Is Costing You Business
You spend dozens of hours planning your social media campaigns, your content and growing your audience in order to inspire them to invest in your brand. The problem is that no matter how strong a campaign, how perfect the content, the real key to converting sales is in the quality of your website. If […]
