How LinkedIn Can Support Your Digital Marketing Strategy

Is it true that LinkedIn can support your digital marketing strategy? Social media has become a key element in any effective digital marketing strategy. On LinkedIn specifically, customers look for industry information, including new potential roles to advance their careers, as well as product and service information and opportunities for one-on-one conversations with brands. These […]

Who Can Execute My Digital Marketing Strategy?

who will execute my digital marketing strategy

Who can execute my digital marketing strategy? When you’re ready to step up your digital marketing efforts, it’s hard to know who to trust to carry out your plans.  Finding a partner or employee with the necessary knowledge to develop a successful digital marketing strategy can be challenging, especially when you consider the ever-changing landscape […]

Everything You Need To Know About Creating a Digital Marketing Strategy

Get Your Digital Marketing Strategy at KWSM: a digital marketing agency

What is a digital marketing strategy? Do you even need one? How do you create a digital marketing strategy, and what should be in it? We’ll answer the second question first. If you’re trying to grow your brand, increase sales, or generally grow your business, the answer is yes, you need a digital marketing strategy. […]

Developing PR Skills | KWSM Mentorship Program

Man in suit talking into microphone whlie practicing public relations speaking skills

PR and Marketing go hand-in-hand. Recently, I was able to teach PR skills to a teammate and flex my digital marketing muscles through KWSM’s Mentorship Program. KWSM’s Mentorship Program Here at KWSM, we believe you should never stop learning. Our annual mentorship program is a way to focus on one aspect of digital marketing and […]

3 B2B Marketing Trends

As a business owner or operator, you’ve likely changed many business practices over the last few years – whether that’s streamlining inefficiencies or adopting a hybrid/remote work environment.  The marketing landscape has changed in that time, and for businesses looking to connect and work with other businesses, the approach to making a connection has also […]

1 Key Question to Start Every Small Business Marketing Campaign

As part of a marketing mentorship program, KWSM Digital Marketing Specialist David Jones maps out a landing page wireframe on a whiteboard before launching a small business marketing campaign.

Having just completed the KWSM Mentorship Program with Senior Copywriter Suzie Harrison, I’m excited to share the key takeaways that help me understand what makes customers buy. Once you know this, you can begin shaping marketing initiatives that speak to their needs and motivate them to purchase from you rather than your competitor. In our […]

Google Features that Should be a Key Part of your Marketing Strategy

Google has many useful features outside of their well known Google Search and Gmail. In fact, they have so many features that there’s a chance you don’t even know about all of them. A few of these features can help boost your business’ digital marketing efforts and support your data-driven digital marketing strategy.  Google Analytics […]

Core Values at KWSM a digital marketing agency