Plan An Adaptable Digital Marketing Strategy with KWSM Social Media BootCamp
2020 has been a challenging year for many businesses. With the COVID-19 pandemic and state lockdowns, businesses are shifting their traditional marketing strategies. As society tries to function in the new normal, planning for the current and future success of your business can be daunting. Our Social Media Bootcamp webinars this August are the key […]
Instagram Cuts the Cord to Allow Ads Without a Facebook Ad Account or Page
Instagram announced a new feature that will allow some users to create ad campaigns without linking to a Facebook Page. According to the social media giant, “You can now create Instagram ads without having a presence on Facebook. If you are promoting a post from your Instagram business account for the first time, you won’t […]
Lights, Camera, Action: How to Imitate Movie Marketing for Your Small Business
We have all seen the impeccably timed trailer releases and highlight videos for Hollywood blockbusters. Marketing teams seem to have their strategies laid out and ironed to perfection for their target audiences. The scale of their efforts can be out of reach for small businesses, but the principles of their work can be used by anyone. […]
The Facebook Boycott: Determining Whether Your Business Should Participate
More than 400 companies have recently declared that they are pulling their advertising from Facebook for the month of July to take a stand against hate speech and racism on the platform. What does the boycott mean for your business and how should you respond? We’ve developed a guide to help you navigate this new […]
Edit Your Facebook Link Previews with Domain Verification
If you manage a Facebook page, you may fondly recall when anyone was able to edit any link preview to a post. In an effort to crack down on misinformation being spread on its platform, Facebook removed users’ ability to edit link previews. While unrestricted editing access is gone for good, businesses can still retain […]
How To Make Your In-House Photography Look Professional
Small business owners understand – you don’t have endless funds to spend on marketing (or any single facet of your business for that matter). When money is spread thin, good budgeting rules all, and content creation is often the first on the chopping block. If you aren’t ready to upgrade your efforts to a creative […]
In the News: YouTube and Twitter Enhance Ads as Google Works on Limiting the Spread of Misinformation
Looking for an edge for your online ads? YouTube is bolstering the opportunity for e-commerce sales with new product listings. YouTube Ads eCommerce Product Listings YouTube is trying to make video ads more shoppable by adding eCommerce product listings beneath video ads. The listings give the viewer the ability to see and purchase specific products […]
How Your Business Can Successfully Use Branded Hashtag Campaigns
Hashtags are an important piece of most social media marketing campaigns. Whether your focus is Instagram, Twitter, or even Tik Tok, using a branded hashtag can help you keep track of all of your user-generated content and help your campaign reach thousands of users. The video sensation app, Tik Tok, recently shared how one fashion […]
Brands Consider Cutting Facebook Advertising in July
A Facebook advertising boycott for the month of July is gaining momentum among some major brands. Companies such as Ben & Jerry’s, Eddie Bauer, Patagonia, REI, and The North Face have all pledged to pull advertising money from Facebook and Instagram through the month of July. The effort comes after civil rights groups launched the […]
How to Create a Marketing To-Do List that Works
Where marketing is concerned, it’s easy to get lost in a sea of ever-compounding tasks. Before you know it, everything is urgent, and nothing is getting done. Here’s how to build a to-do list that will allow you to be more proactive with your marketing efforts and get more out of your day. Avoid Having […]
