Brand personality is a set of characteristics attributed to a brand through the eyes of the consumer. A brand’s personality shapes the public’s perception of the brand through how it acts, communicates, and how it looks. Brand personality is vital … Read More
Building your brand requires more than creating content to show that your business is present on social media. To get results and grow your audience, you have to build trust. Marketing is all about building the know (brand awareness), like … Read More
Each law firm and its lawyers have a different personality and expertise, and before you create messaging for your brand online — through your website, social media, ads, and more — you need to determine what your brand is, and … Read More
With a majority of businesses incorporating video into their marketing campaigns, the various types of video continue to emerge. One of those video types if interactive video. What Is Interactive Video? Interactive video allows viewers to interact first-hand with … Read More
As the digital marketing space continues to evolve, new methods of content delivery become available. Refresh your strategy and content throughout the year to take advantage of the many ways your audience consumes media. For example, look at the TikTok … Read More
2020 isn’t just another new year, it’s also the start of a new decade! It’s an exciting time to up your marketing game! Whether you haven’t experimented with video content yet or you’re a video marketing veteran, regularly refreshing your … Read More
Facebook recently rolled out a new ad capability that allows for more audience interaction and engagement: polls on video ads. 79% of consumers want brands to actively demonstrate that they ‘understand and care’ about them before they make a purchase. … Read More
When you think about the content you consume daily, what do you recall first? The numerous entertaining videos you’ve liked, shared, or saved? Or the images you liked? It’s no surprise that videos receive more engagement and attract audiences more … Read More
You’ve done all your video recording. You’ve posted on social media and even ran an ad or two for it. But now what? How do you measure the success of your video? What do you look for to help you … Read More
Native video on LinkedIn can be used as a tool to showcase your brand’s voice and personality, establish your credibility as an expert, grow your connections, and boost your engagement. The term “native video” refers to the footage you recorded … Read More