Why Mobile-First Design Is Important for Your Company’s Website
Did you know mobile devices account for over half of all internet traffic globally? This has led to a significant shift in how we consume information and interact with websites. Whether they’re browsing, shopping, connecting with loved ones, or managing daily tasks, more and more people turn to their phones and tablets, making mobile optimization […]
Should You Hire A Digital Marketing Agency?
As a business owner, you are likely wearing a lot of different hats at your company. It can be overwhelming to take on responsibilities that don’t fall in line with your core strengths or passions. Marketing tends to be one of those tasks that business owners know is necessary for the health of the company, […]
Press Release Case Study: Using PR For A New Product Launch
In the summer of 2022, our client, a US-based plastic sheeting manufacturer, was getting ready to launch a new mold vapor barrier product. They enlisted KWSM’s PR services to help drive awareness about the launch and leverage this innovative product to set them apart from competitors. For over 13 years, KWSM has been successfully writing […]
Team News: Two KWSM Team Members Celebrate Workiversaries
May 2023 marks the one-year workiversaries for two KWSM team members: our Project Manager Alli Knight, and Web Designer Melanie Graham! These two ladies are prime examples of KWSM’s core values and A-player performance. I’ve had the pleasure of working with both Alli and Melanie in the past year. With each project we collaborate on, […]
Team News: KWSM Celebrates the Second Annual Taylor David Day
May 23, 2023, marked the 7th workiversary for KWSM Director of Accounts, Taylor David. In 2020, we declared this day would forever be known as “Taylor David Day,” to celebrate Taylor, her passion, her countless contributions to our team, and her fearless leadership. Between getting married and transitioning to her new role as Director […]
How Can My Business Send a Press Release?
When I first started at KWSM three years ago, one of my first tasks was writing and distributing a press release for a client. This was entirely new to me, and I didn’t really have any idea where to start – that is until I learned the ropes from our PR team, who had been […]
Everything You Need To Know About Creating a Digital Marketing Strategy
What is a digital marketing strategy? Do you even need one? How do you create a digital marketing strategy, and what should be in it? We’ll answer the second question first. If you’re trying to grow your brand, increase sales, or generally grow your business, the answer is yes, you need a digital marketing strategy. […]
Team News: My Promotion to Senior Digital Marketing Strategist
When I first joined the KWSM team in 2019 as a Content Editor, I was motivated to learn as much as possible about digital marketing and ways to best serve my new clients. However, I was also struggling greatly with imposter syndrome and timidity at work. Now, as a Senior Digital Marketing Strategist almost four […]
Highlights from the First KWSM Summit
In February, KWSM hosted its first ever KWSM Summit, where a few team members from each office location (Atlanta, Las Vegas, Orange County, and San Diego) met together to vision cast what the future looks like for our agency and discuss the exciting changes and industry challenges to come. What Is the Purpose of […]
KWSM Mentorship Program: Email Marketing Design Improved User Retention
I had the pleasure of joining KWSM’s Mentorship Program once again this year. As a Digital Marketing Strategist, my biggest passion is email marketing and I was excited to work on a project related to email. I was paired with Web Designer/Developer Shane Hiller to teach him about email marketing. I learned a lot from […]
