At the nexus of PR and social media is a vague netherworld of publicity. You can go by the old axiom of “any publicity is good publicity” or approach things in a calculated, genuine and real manner. PR professionals use social media and social media professionals need to use PR,
As business owners, we all play so many roles in our companies. Answer the phone, meet with perspective clients, send proposals, follow up on proposals, check in with existing clients, send invoices, track down invoices, answer emails, return phone calls, do some marketing, keep the books, make appointments…. oh yeah, and somewhere in there, DO the work! And now, because we are all using social media so dutifully to grow our businesses, add to that: update Facebook, update Twitter, connect on Linked In, write the blog, check in on FourSquare, solicit reviews on Yelp, upload videos on YouTube, participate in Linked In Groups, respond to Facebook comments, retweet someone on Twitter, shoot new videos on YouTube… the list is never-ending. Sometimes I dream in a Facebook newsfeed. I swear I do.
What a lot of people fear about using social media is having to deal with possible negative feedback. It’s not an inevitable thing, but of course, putting yourself out there on the web subjects you to open criticism (and positive feedback, too!). So you did it. Your company is finally
Before the magic of social media, promoting an event meant shelling out loads of money for traditional advertising and having a dependence on good word of mouth. But the internet and all these new platforms now make promoting events easier and more cost-efficient for you. We said easier, not easy,
If you have more than three social media accounts you should know what Klout is. A quick primer: Klout measures your involvement on social media and gives you a score. Klout doesn’t share your information with those accounts, rather it looks at how you use LinkedIn, Twitter, Facebook, Google +
For the sake of argument, we’ll presume that you and your business have a Twitter account. Who owns your Twitter account for the small business? It’s a seemingly simple question that you need to ask your business if you haven’t already.
Facebook metrics and insights are crucial to understanding how your fans are engaging with your page and content. Having a better understanding of who we are reaching to on our brand pages allows us, our brand page’s administrators, to better tailor our marketing and communication plans to our fans and
The team here at KWSM is all taking the Inbound Marketing certification course over at IMU, and the first session was about blogging. Now, we’re seasoned experts with blogging (have you seen ours?), but we did get some pretty good information from our first Inbound Marketing class. We take blogging
A report from Pew recently revealed that a majority of people are using the internet to research local business. However, far fewer are using social networking sites to get opinions on these businesses. Pew is a reputable polling service. However, the poll was conducted over the phone, which means that
News flash! Britney Spears is engaged! Yes, I know what you’re thinking: I thought she was married with two kids already. But no, according to the popular trends on Twitter, the has-been teen pop star clearly has done it again. Not that I care, but apparently a lot of other
