How to Come Up with Creative Content for Your Social Media
Your social media channels are an extension of your brand. Consumers want to learn about who you are, what matters to your business, and why they should choose you. As part of your content marketing strategy, it’s important to come up with creative content to keep your audience engaged and achieve your overall marketing goals. […]
How to Utilize Hashtags on Twitter
In 2021 Twitter will celebrate its 15th year of providing users a space to communicate with each other, and the platform shows no signs of user activity slowing down. In fact, the social network is expected to grow to 322.4 million users in 2021, and with such a large crowd, it’s likely you’ll find members […]
How to Use YouTube as a Marketing Tool for Your Business
Videos, if developed correctly, can reel in your target audience and create a feeling of personal connection. Marketing through videos allows your business to showcase important aspects of your product or service while also integrating a fun, interactive element. Video marketing has continued to become an important part of showcasing your business digitally. YouTube […]
How to Conduct a Social Media Audit
Social media channels can function as well-oiled machines to boost your business when you’re constantly pumping out content. However, it’s important to take time to analyze whether what you’re doing is making the impact you intended. Social media audits are an easy way to determine what’s working, what’s not, and how to improve your strategy […]
Out with the Old and In with the New: Change is Coming to Google
Two changes are coming in the next few months to one of the tools that most of us use every day – Google. Learning about these changes before their full rollout is a good way to ensure that your business is prepared for ongoing web success. The changes coming to Google will affect two […]
Benefits of Social Selling
Selling products and services on social media is not something new, but it’s a marketing tactic many small business owners are missing out on. In recent news, the newest social media platform, TikTok, has partnered with Shopify and is taking social selling to a whole new level. Small business owners now have access to a […]
4 Signs Podcasting Could Benefit Your Business
Podcasting has seen a steady increase in popularity over the past few years. With a wide variety of subjects and 144 million active listeners, podcasts can be a major marketing tool for many businesses. Curious whether you should try it out? Here are 4 signs podcasting could benefit your business. You Have A Lot To […]
How to Make Attention-Grabbing Facebook Video Ads
Advertisers are finding that even though Facebook video and photo ads are practically indistinguishable in terms of reach, video ads are outperforming photo ads in terms of engagement. Facebook video ads are an incredibly powerful tool for marketers to advertise their business and showcase their products and services. When done effectively, Facebook video ads can […]
How To Build A Digital Marketing Campaign
As you continue to grow and execute a digital marketing strategy for your business, looking for new ways to showcase your brand and work towards marketing goals is essential. After you’ve gone through initial brand development, building campaigns that work towards specific initiatives is the next step. Here’s a breakdown of how to get started […]
KWSM Participates in the 30 Strong! Virtual Fundraising Event for Working Wardrobes
Here at KWSM, we always look forward to opportunities where we can support our friends and clients beyond the realm of our office (and especially home-office) walls. This March, we are honored to celebrate the 30th Anniversary of one of our favorite local non-profits, Working Wardrobes, by participating in their virtual fundraising event, 30 […]
