KWSM Leadership Program: A Challenge of Perspective

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I was recently a participant in the KWSM Leadership Program, a comprehensive 12-week training led by KWSM President Katie Wagner. Before this program, I thought being a leader meant being in the forefront, having more power, and leading from the … Read More

How To Use LinkedIn Events To Promote Your Next Event

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You may already be familiar with Facebook Events, but have you tried LinkedIn Events? This feature allows you to promote any upcoming webinar, workshop, product launch, or your next in-person event. Here’s what you need to know to start leveraging … Read More

How To Host A Successful Webinar

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Webinars have been around for years now and have gone through a surge in popularity over the last couple months due to shelter-in-place. These virtual meetings and forums allow you to create an alternate experience with your team and potential … Read More

Emerging 2020 Trend: The Rise of B2Me Marketing

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For some time now, businesses have focused mainly on creating campaigns aimed towards B2B or B2C, but a different sector is emerging in 2020 called B2Me. Consumers are constantly being faced with cluttered feeds of ads and pushy campaigns that … Read More

How To Find Value in LinkedIn During COVID-19

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LinkedIn has seen a lot of activity with users sharing their thoughts on COVID-19, its impact on their personal and professional life, and offering support to others. While these times are different for all of us, here are a few … Read More

3 Ways to Boost Audience Engagement with Live Video

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The power of an online community can truly push your company forward and expand your brand awareness even further. That’s why businesses make audience engagement an integral part of growing their brand — consumer support bolsters credibility. One way to … Read More

Best Practices for Longer Watch Time on Youtube Ads

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Many companies have found YouTube ads to be an advantageous route for promoting their business. In the grand scheme of things, it’s quite the strategic move. YouTube is the second largest search engine behind Google, which means it receives billions … Read More

Effective Marketing Alternatives for Businesses During the COVID-19 Pandemic

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With the widespread coronavirus outbreak sweeping the globe, the impact of this pandemic is not only affecting the health of billions of people but also the viability of many businesses. As the push for social distancing increases, we’ve seen the … Read More

How To Craft A Landing Page That Converts

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This year, KWSM launched its very own internal mentorship program where team members have the opportunity to mentor or be a mentee for a particular area of digital marketing. For this inaugural go round, I chose to be a student … Read More

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