Defining Your Social Media Goals
Whether your business has been on social media for years and has a presence on every site, or if you are just starting out, setting clear goals is paramount to your success. The absolute worst reason you should be on social media is because “everyone else is”, or “someone told me to be”. It’s true that […]
Your Social Media Strategy: It’s All in the Details
So you’ve tackled your big social media plan, but did you forget about spreading the word about your social media presence? These little steps may seem trivial, but they can yield great results (kind of like how that little ring or bracelet can complete and perfect an outfit) for your social media strategy. Here are three […]
How To Unlink Your Google Plus Account from YouTube
*Updated 1/24/2014 It appears as though YouTube no longer offers the ability to unlink your Google+ account. If I find a way to do this, I will update this post to reflect that. *Updated 8/15/2013 I have received a lot of questions about how to unlink your Google Plus account from YouTube. *Update – If […]
Orange County Social Media Agency Showcases a New Look
Katie Wagner Social Media—a social media agency based in Orange County, CA—recently updated their branding with a refined mission statement and a revamped website, social media channels and printed materials to better represent their growth as a company and long-term goals as a leader in the industry. The visual overhaul coincided with the two year […]
Instagram: Powerful Tool for Businesses
When I first wrote about Instagram over a year ago, I had no idea that it would continue to grow into the phenomenon that it is today. At the time, I was already enamored with the application, simply by its ability to transform just about anyone into an amateur photographer. But what I hadn’t realized […]
How to Improve Your Facebook Page's Reach
By now, you probably know that not all your fans see your Facebook fan page’s posts (a typical Facebook post reaches only 17% of its audience). I can tell you from personal experience that I “like” a total of 180 pages on Facebook, but I only see a handful of posts from a fraction of […]
Hashtagging Crash Course
I have no doubts that someone on the KWSM team has already covered this topic. Heck, I’m sure we’ve even written about it three, four, or ten times. But judging by how often I witness people abusing the living daylights out of hashtags, I feel that revisiting this topic every once in a while would […]
Social Media in 15 Minutes a Day
While there is no magic formula for how much time you should be spending on social media for your business, I’ve come up with a schedule that works well for many of our clients.
How to Find Relevant Followers on Twitter
Did you know that Twitter passed the 500 million user mark last June? That’s great news, but where all the quality users? Do you ever have a hard time just finding the right people to follow? Really, Twitter, you should be expending your manpower on developing a more advanced search feature, so that your 500 […]
Creating Good Blog Content
There are millions of bloggers out there and chances are the same topics get covered by multiple writers. It’s hard to be the “first” and “only” person to cover a news story or even a general topic in today’s world of blogging. We all think that if we write about the newest, most popular story […]
