How to Set Up an Instagram Business Page
Nothing should keep you from accessing Instagram’s 700 million monthly users for your business—not time, fear of trolls (Internet bullies, not the movie), and certainly not lack of knowledge. Contrary to popular belief, you don’t have to be a Millennial or Gen Z to understand Instagram (IG). If you have no problem navigating Facebook, there’s […]
How To Promote Your Social Channels Without Using Social Media
So, you’ve decided to take your brand online by creating business pages for your business on all the major social channels. The next step is getting those business pages seen in front of your target demographic! Aside from cross-promoting your brand channels on the various platforms, like Facebook and Twitter, there are other techniques you […]
3 Strategies to Structure Your Company’s Summer Vacation Social Media Coverage
Who doesn’t love summertime? You get to enjoy the beautiful weather, spend time with your kids while they are out of school, and most importantly, you’re looking forward to taking some well-deserved time away from the office to relax at your favorite vacation spot. Preparing to be away from the office can have its own […]
Pinterest Puts On Boxing Gloves With New Video Features
Can you smell what Pinterest is cooking? The social giant has now joined the social media slugfest for a video show down after announcing a new “Auto Play” feature. Meanwhile, Instagram is giving businesses new ways to link users to product pages with embedded links within direct messages, and Facebook is making viewability and metrics […]
Be Patient! Social Media Takes Time
It’s a question we hear all the time. “When will I start seeing results from my social media marketing?” “Is it working yet?” “How long will it take?” The answer is not so simple. Every brand is different, and what works for one may not necessarily work for another. As the saying goes, “the more […]
How to Make the Most Out of Instagram’s Algorithm
We know how you feel; Instagram’s new algorithm has changed the game when it comes to growing your audience, and the mysterious feed pattern can feel like a daunting challenge to overcome. This past March, Instagram announced that posts in the feed will no longer be shown chronologically, but instead will reflect the user’s specific […]
Why a Social Media Obsessed Teenager Can’t Run Your Business’ Social Media
Would you allow your 17-year-old to take charge of your business’ finances? “Absolutely not!” “Are you insane!” “Not in a million years!” We’re sure you’re internally shouting one of these G-rated responses while reading this. But believe it or not, handing over your business’ social media accounts to your teenager is just as bizarre. Social […]
Find Your Influencer! Here’s How To Choose The Right Influencers For Your Brand
In today’s world, it seems some influencers have the golden touch! The latest trend in online advertising is social media influencers, which are popular social media socialites that have a devoted following and fan base. These influencers offer their opinions and insights, shaping buyers’ minds. With the rise of the influencers, comes the switch in […]
Why Your Instagram Isn’t Driving Traffic To Your Website
With a steadily growing 700 million monthly active users, Instagram is one of the most popular social media channels out there. However, just because people are using Instagram, doesn’t mean they’re using it as a bridge to discover website content. And it’s not your fault. It’s just the way Instagram is built. Unlike Facebook, Twitter, […]
Why You Should Outsource Your Social Media Management
Many in-house employees running social media channels face the challenge of not having enough time to craft authentic content to fill their business’ needs. Juggling other job duties and day-to-day responsibilities make it difficult to consistently develop fresh, engaging posts to fill a content calendar. Even for those whose sole purpose is social media management, […]
