Social Media Meets Politics
We have seen a massive increase in social media over the past few years, with tremendous growth in both the personal and professional spaces. Government agencies are using it to communicate with the public and media. Since the oversaturation of parties and politics, many of the social channels including Facebook are taking steps to protect […]
4 Ways To Utilize Interactive Content To Engage Your Audience
Let’s face it; extraneous content is flooding our online world. As we become more experienced and involved in social media, it is more difficult to create content that is interesting to users. While posting aesthetically pleasing pictures is helpful, sometimes it is just not enough. Adding interactive elements to your content that your audience can […]
Know Your Audience | Social Media Help Desk Episode 30
For this week’s Social Media Help Desk, we’ve got the home field advantage! We’re back in our Orange County office for this week’s broadcast with guest host Alexandra Hall discussing all the current social media trends and news you need to know. Alexandra is sitting down with content editors, Layla Lameijer and Isaac Juarez, as […]
Social Media Bootcamp: Facebook
Everyone knows that having a strong social media presence for your business is extremely important to building your brand. While many of us have business accounts to several social media platforms, we often find ourselves with limited bandwidth to operate them or lack of experience to grow our channels into lead or sales generators. That’s […]
It’s That Time Of Year; Social Media Bootcamp
We never stop learning. As social media marketing continues to evolve, it means we that we also have to further our education. We help clients with a variety of digital marketing services on a daily basis, but perhaps the most fun is our Social Media Bootcamp. This October, KWSM will be hosting our next Social […]
The Importance Of Snackable Content
As a content editor contributing to the KWSM blog, I was given a simple guideline: Keep it between 350-500 words. With a world of topics I could be discussing, I spent the morning brainstorming over a cup of coffee. What could I possibly write about that hasn’t yet been covered in the 166+pages already on […]
Which Social Media Metrics Should You Be Watching?
Balancing social media responsibilities can feel like a lot, sometimes like it’s too much. As analytics grow on every platform, the numbers can get overwhelming fast. As much as you might dread looking, those numbers are vital to keeping your digital marketing effective. With the amount of data that the platforms provide, you can […]
