The Most Memorable Marketing Campaigns of 2016

2016 had no shortage of buzz-worthy social media campaigns. And what did all these campaigns have in common? Creativity. From taking advantage of the latest trends, encouraging audience participation, or just simply thinking outside the box, the most memorable campaigns of the year came from brands that weren’t afraid to try something new and get […]

Expand Your Industry Knowledge with Social Media

If you’ve used social media, you know that it has value in expressing your brand voice, spreading your company’s message, and even converting to sales. But have you tried using social media to support your professional growth? Social media serves information and industry knowledge on a silver platter. So why not take advantage of all […]

How to Write Engaging Email Copy

It’s not enough to have a compelling story or concept; you need to know how to sell it to your readers. From the subject line to the CTA, every piece of copy in your email should be engaging and get to the point. Unlike social media where consumers spend hours perusing through profiles, the Inbox […]

Make Your Twitter A Game Changer

Twitter offers a variety of opportunities to increase your potential to get people talking. If your feed has become stagnant, it is time to up your Twitter game to the next level. Expand your involvement beyond the simple pushing of messages. Shuffle Twitter Cards Twitter Cards can help your tweets stand out and amplify your […]

Why Your Business Deserves Better Than A Social Media Intern

It’s easy to rationalize hiring an intern to run your business’s social media. For starters, it’s cost effective. Your new social media guru can be paid in college credit or offered a starting wage salary. It also makes for a convenient hiring process. Since most college students are already using social media, it can appear […]

Social Media New Year's Resolutions

‘Tis the season for New Year’s resolutions! Just as you set goals for yourself going into 2017, your business can benefit from social media goal-setting. There’s no better time to kick the bad habits and position your brand for social success. There’s always room for better content, more engagement, and innovative approaches! Define Your Social […]

Five Tips for How Businesses Can Celebrate the Holidays on Social Media

Tis the season for savvy social media campaigns, which means businesses must identify creative and festive ways to connect and engage with their customers. It is important for businesses to make these connections authentic and avoid decking their customers’ Instagram feeds with colorful lights or overloading their Twitter feeds with candy canes and tinsel to […]

How Social Listening Can Transform Your Business

Do you hear that? That’s the sound of your audience talking to you online. Are you listening? Social media is about more than just creating and distributing content. Sure, you can run successful social media platforms by publishing posts and replying to comments, but is your business benefiting from everything social media has to offer […]

Convert Your Instagram Followers Into Loyal Customers

You know those Instagram followers who look but don’t touch? They scroll through their feed and lurk on profiles for hours on end without so much as liking a single picture. It’s one of the biggest social media pet peeves of marketers and brands. Instagram can be tricky when it comes to marketing your brand […]

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