How to Customize Your YouTube Channel
*Update 7/23/13 – YouTube changed the way their channel looks, read how to customize the new YouTube channel in my new blog post. One of the best ways to make your YouTube channel more attractive is to set your featured video. By default, your YouTube channel simply shows the feed of your videos in […]
Review-Swapping is Not Only Wrong – It’s Ineffective!
If your business is on Yelp, you have probably already figured out that review sites hold a lot of weight for potential customers when they’re deciding where to do business. We’ve all heard the success stories about businesses that blow up after word spreads online, and we hope ours will be the same. But when you […]
5 Reasons to Have Your Business On LinkedIn
As a small business, or any business for that matter, we all rush to Facebook and Twitter to start promoting on social media. Those are great fist steps because both Facebook and Twitter are easy to set up and offer roughly 900 and 500 million users respectively. However if you are looking for something more […]
Yelp Enters BMW's Navigation System
Social media has many caveats. With frequent updates and resurfacing content, social media changes rapidly. Be sure to keep up on the most pressing and intriguing issues to help you master the art of social media. Using social media is one thing but using it well is the key to online success. Stay updated and […]
Three New Facebook Features
Is it just me, or does Facebook always inconspicuously roll out their smaller-scale features, with very little official announcements? Most of the time, I unwittingly discover a new feature when I stumble upon it on one of my clients’ pages. Sometimes, they don’t even appear on all of them! It’s frustrating, but what can you […]
How To Enhance Your Facebook Content
As most of the social media veterans know, your content is the utmost important thing pertaining to your business in terms of being online. As a rule of thumb your content should be relevant, creative and engaging. The first two, relevancy and creativity, are easy to conquer, but engaging content becomes a bit trickier to […]
Facebook's Tab Engagement Fails
Social media has many caveats. With frequent updates and resurfacing content, social media changes rapidly. Be sure to keep up on the most pressing and intriguing issues to help you master the art of social media. Using social media is one thing but using it well is the key to online success. Stay updated and […]
Don't Be Discouraged!
If there’s one piece of advice that I could give business owners regarding social media, it is to not be discouraged. When you first start your business, chances are people aren’t busting down your doors and begging for your product or service. Customers and sales trickle in slowly, then gain momentum after time. This is […]
Are You Using Social Media Right?
As with any sort of social interaction there are do’s and don’ts. There is a right way and a wrong way. There is formal and informal. And in social media there is such thing as a faux pas. As for the bigger picture, what is the acceptable behavior and how do you conduct your business […]
Social Media Misconceptions
Social media has many caveats. With frequent updates and resurfacing content, social media changes rapidly. Be sure to keep up on the most pressing and intriguing issues to help you master the art of social media. Using social media is one thing but using it well is the key to online success. Stay updated and […]
