Where’s Your True Voice?
An important thing to remember on social media is that you’re always trying to connect with your audience on a deeper, more personal level. And one way to do that easily is to simply let down your guard, and act like your natural self. I’ll admit it: I used to be very verbose, and I […]
How to Prospect Using LinkedIn
Looking for new referral sources or strategic partners? Look no further than your LinkedIn account! You already know the types of professionals you like to network with – finding and meeting them can be much easier if you use the power of your LinkedIn connections. Here’s how to get started: 1. Search for people you […]
Temporarily Unfollow Users On Twitter
There is always that one person on Twitter who doesn’t know when to stop, especially during times like the Olympics. One person inevitably spams the Twitter news feed with constant updates that reveal every detail of each event. So the dilemma begins of whether or not to unfollow them. Surely it would be unwise to […]
Twitter Tools for Businesses
Social media has many caveats. With frequent updates and resurfacing content, social media changes rapidly. Be sure to keep up on the most pressing and intriguing issues to help you master the art of social media. Using social media is one thing but using it well is the key to online success. Stay updated and […]
Start Using Videos for Content!
Neilsen recently reported that 37% of consumers watch web content every single day. People love videos. Take cats for example: How many hours have you wasted watching videos of adorable kittens doing absolutely nothing? It’s okay, we do it too! The point I’m trying to make is that videos make great content for social […]
Why Consistency is Key for Social Media
Are you being consistent with your social media? This may seem like a simple question, but when we break it down, there are many different pieces to look at. Consistency does not just mean your are posting a certain number of times a day, every day. That is definitely a part of it. However, being […]
3 Tips To Manage Online Reputation
Managing the online reputation of your brand in today’s marketing world is crucial. Many internet users turn to the web for reviews, for questions and for answers. People are constantly looking up brands and determining credibility and legitimacy. Word of mouth on the internet spreads like wildfire for both good and bad things. Here are […]
Targeted Tweets Are Now Available
Social media has many caveats. With frequent updates and resurfacing content, social media changes rapidly. Be sure to keep up on the most pressing and intriguing issues to help you master the art of social media. Using social media is one thing but using it well is the key to online success. Stay updated and […]
How to Create the Best Social Media Content: Say Less
Stick to one thought per post. Write less, not more. Put the important stuff first. When writing content for social media, how you say it is just as important as what you say. Much of your audience probably has full time jobs that do not involve being on Facebook all day, so don’t give them long, confusing posts that require lots of time and concentration. Give them scan-able posts that they can learn something from, and get back to work!
How to Manage and Organize Your Content
Believe it or not, I don’t just plop down at my desk every morning, find the first relevant article on Google news, and post it on my client’s social media with an added line or two. I’ve seen people who try to do this, and while it might even work for a little while, they’ll […]
