5 Ways to Improve Your Salon’s Facebook Strategy
New channels come and go, but Facebook continues to be the most popular channel in the ever-changing social media landscape. Is your salon effectively using Facebook as a part of your marketing strategy? Here are some tips to get more people off their computers and into your chair! Create a business page. If you want to […]
Branding on Social Media: The Importance of an Online Identity
Think back on your teen years for a moment: was there ever a time you went through a “phase,” experimenting with a new hairstyle, clothing style, or way of speaking to fit in with a certain crowd? Finding your identity as an individual is an important part of our human growth and development, and the […]
Simple (and Free) Ways to Be Seen on Pinterest
Is your Pinterest taking off the way that is should? If you’ve checked off all the major bases with your account, but still aren’t seeing traction on your blog posts and videos, it may be time to take a new approach to the way you’re sharing your content. Sure, promoted pins are a great option […]
How To Improve Organic Reach On Facebook
With more changes to Facebook’s algorithm and growing competition, it’s become increasingly difficult to get your content in front of your fans. As a result, many businesses have seen a decline in reach on Facebook. If your reach has become stagnant or worse, has started to decline, it may be time to change things up […]
How to Maintain Your Social Media on Vacation
With summer officially upon us, many of us are scheduling vacations to take advantage of the warm weather and give ourselves a break from routine. These holidays are essential for recharging your batteries and avoiding burnout, yet for small business owners, they can often be more stressful than soothing. Even with a full team of […]
Pinterest Tips for Creative Professionals
Creativity is huge on Pinterest. After all, areas like Home Décor, Art, Design, Food, Illustrations and Photography are significant enough to have their own dedicated sections on the site. With so much attention on the finer things, it only makes sense for creative professionals to have a presence on this channel. If you love the […]
How To Effectively Use Hashtags On Instagram
If your business is active on Instagram but you aren’t seeing much growth, incorrect use (or lack) of hashtags may be to blame. Using hashtags on your photos is an effective tool for expanding your reach and gaining new followers, but many business owners don’t understand how to use them. Not using hashtags or using […]
Social Media for the Food & Beverage Industry
At KWSM, we work with a wide variety of clients from a plethora of industries. Each presents a unique set of challenges and best practices when it comes to social media, and we’ve learned that a one-size-fits all approach simply does not work. However, after a number of years and hundreds of clients, we’ve come […]
How to Update Your Social Media for Summer
The changing seasons provide a great opportunity to revamp your content and keep your pages looking fresh. Is your social media ready to strut its stuff for summer? Use this guide to help your channels get their shine on! Facebook Since it’s the first impression that people get when they visit your page, start by […]
How Often Should Brands Post on Social Media?
You know being active on social media is a must-do for businesses, but do you know how frequently you should be posting? A social media presence is all about providing value for your customers and you walk a thin line between being informative and annoying. While it’s important to create content, it’s even more […]
