Why Social Media Ads are Better Than TV Ads
When it comes to having a competitive edge in marketing, you don’t have to shovel out thousands of dollars for advertising. Save your company money and directly target your ideal audience through social media ads. Social Media Advertising vs TV Advertising Social media ads cost less and are more targeted to the right audience, leading […]
4 Instagram Tips for Travel Brands
During peak holiday and vacation times, your Instagram feed is often flooded with an extra dose of friends’ travel adventures – family vacations, weekend getaways, and day trips. But there’s an important lesson for brands: users are more likely to trust their friends’ vacation photos over those from a business. According to a statistic from […]
Holiday Marketing Tips for Instagram
The holidays are here, and it’s a great time to use social media to drive sales and user engagement. Instagram is one of the best platforms to show your holiday spirit because of its emphasis on creative visuals and community; here are some tips to make your feed feel festive: Create Holiday Themed Product Posts […]
Why Your Personal Brand Is Just As Important As Your Company Brand
While there should be a clear distinction between your business social media and your personal social media, it doesn’t necessarily mean one is more important than the other. Your business social media account exhibits your brand identity, which makes it undeniably tied to your business, however your personal social media accounts are just as significant […]
Why Your Business Should Be Thankful for Social Media
On this Thanksgiving, we can’t help but stop and appreciate all the wonderful things that social media has done for our company and businesses around the world. Social media has leveled out the advertising playing field for struggling small businesses as well as connected companies to clients that might otherwise not have existed. Here are […]
When to Choose Instagram for Your Business
You’ve invested in social media for your business, and maybe you even have the “Big Four” – Facebook, Twitter, Youtube, and LinkedIn. But now you’ve been hearing that Instagram is growing in popularity among the different social media channels. Should you invest in creating an Instagram account for your business? Before you commit to an […]
How to Build a Lifestyle Around Your Brand
The sum of what you post tells your brand’s story and builds a reputation. While it is important to educate people about what you have to offer, social media gives you an opportunity to gain people’s trust by letting them get to know your brand. Here are some guidelines to help you start thinking about […]
Why You Shouldn't Have Multiple Profiles On The Same Social Media Channel
While some business owners may think having multiple profiles on one social media channel will give their company greater visibility, the opposite is actually true. Having several profiles on a single social media channel is incredibly detrimental to your company’s online image. Multiple profiles can come across as spam, make your business look unorganized, or […]
Snapchat Recruits a Sports Team
This week the social media tree sprouted a few new branches that may impact your business. One platform recruited an official sports team, another is thinning your newsfeed, and the last is helping you connect to campaigns. Here’s a look at what you might’ve missed in social media news this week. Snapchat Drafts a […]
How to Run a Successful User Generated Content Campaign on Social Media
One of the best ways to interact directly with your fan base is to illicit content from them via a content campaign. Not only will you give your audience an easy and fun way to connect with your brand, you will also gain significant social proof and tons of great content that you can repurpose […]
