How to Run a Successful User Generated Content Campaign on Social Media

One of the best ways to interact directly with your fan base is to illicit content from them via a content campaign. Not only will you give your audience an easy and fun way to connect with your brand, you will also gain significant social proof and tons of great content that you can repurpose […]

LinkedIn Lightens Your Email Load

If you’re sick of getting alerts for every single interaction on LinkedIn, relief is on the way! The company has unveiled new technology that will tailor to your notification needs. Air Traffic Controller is a single platform that aims to streamline communication across your email, mobile, and SMS. Here’s what you need to know about […]

How to Respond on Social Media to Public Tragedy

Social media usually features positive content, but how do you respond when a negative event happens? Ignoring a public tragedy that bombards the news and everyone’s social media feeds can damage the credibility of your brand by making you look insensitive. If the online community is grieving about a certain event, it can seem inappropriate […]

How to Take Dynamic Square Format Photos

Square format photography has taken over in a big way, and can be a bit challenging for a novice photographer, as well as someone who understands traditional photographic principals of composition. However, square format photos can be just as dynamic and harmonious as portrait and landscape layouts when done right. Here are some ideas to […]

Google Streamlines Profiles, Adds New About Me Page

Google recently launched a new page called About Me, which gives users the ability to control personal information and manage various Google profiles from one place. It’s the perfect tool for people managing multiple profiles under the search engine giant. Whether or not you’re responsible for a number of profiles, read on to learn what […]

LinkedIn Unlinks Annoying Messages

This week the social media giants are all about simplifying your daily tasks. No, they’re not going to do your grocery shopping but one platform has created a mission control space for multiple profiles while another is helping you clear out your inbox. Here’s a look at what you might’ve missed in social media news […]

How to Handle Sensitive Holidays on Social Media

History is filled with triumphs and tragedies, but both should be acknowledged. Writing happy posts for things like Valentine’s Day and New Year’s Day can be the easiest social media content you’ll ever create. This guide, however, is dedicated to the sensitive holidays like Memorial Day and Veteran’s Day that you still need to honor […]

3 Tips to Improve Your Brand’s Website

If your brand is using social media to drive traffic to your website, that’s great! But what kind of impression does a viewer receive when they first visit your website? Is it easy to navigate? Is there enough information to understand what your brand is all about? Your brand’s website establishes your online credibility, and […]

Social Media Tips for Fashion Retailers

Social media has become a highly effective way to connect your brand with customers. If you are in the fashion industry and selling your products online, learning how to present your products in the best light possible will help you grow your business. Here are some tips on some best social media practices if you […]

What Type Of Google+ Business Page Should You Create?

When you decide to create a Google+ business page, you’ll be asked to choose a business type: storefront, service area or brand. Setting up the correct type of Google+ business page is important because of the different options each page type offers. But how do you know which type of Google+ business page is right for you? […]

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