3 Business Tactics for Instagram
Are you using Instagram to market your business? If so, then consider yourself on the right track for Social Media. Remember that on Instagram, like any other channel, strategy is key. Consumers are becoming more and more visually driven all the time. This means that your audience wants to see photos. What better way to […]
Using Social Media to Maintain Brand Integrity: Case Study
I know we sit and run your ears down about why it’s important to be on social media, but of course we know you’re still wondering, “Does it really work?” It seems like a silly question to ask, since the existence of our very company depends on this answer, right? So I’m just going to […]
Why Facebook is Good for Business
Everyday, I am on Facebook for no less than 8-9 hours. It is always on. Along with Twitter and LinkedIn, it is one of my top three favorite social media sites. Facebook is the first thing I open when I sit at my computer. It is also the last thing I close. The problem is, […]
It's Okay to Outsource Your Social Media
I was pleasantly surprised this morning when I came across an article announcing that Nike had decided to finally take its social media efforts in-house. I hadn’t thought about it, but the last thing I expected was for Nike, a prominent world-wide consumer brand, to have been outsourcing its social media. I mean, didn’t Nike […]
New Facebook Privacy Settings
Facebook has rolled out some new privacy settings, and I am pleased to see that for once, Facebook is addressing issues that are not profitability related! Facebook privacy has long been a much debated issue within the social media community because of its obscurity and difficulty to control. In fact, even Mark Zuckerberg’s own sister […]
Quick Anatomy of a Good Pin
If you’re looking to use Pinterest as a vehicle to drive traffic back to your website, then great! Pinterest has climbed the ranks of top social media sites in the past year, and it’s easy to see why. Its scrolling bulletin-board layout is intuitive and beautiful, and feeds into our need for digesting content quickly […]
How to Retweet Better
I know you’re thinking, “Really? Retweeting is a simple click– how could I really mess it up?” But before we get there, let’s start with the basics. What is a Retweet? A retweet (or RT) is someone else’s tweet that you share with your own followers. When you scroll through your feed and see a […]
Using Google Analyitcs to Track Results
Its tough to pin point the exact ROI of social media. When you make other investments, its generally clear upfront the kind of return you will see on your initial investment. Usually the number is as clear as an 8% ROI. With social media is not as cut and dry. Your ROI comes in many […]
Someone's Always Listening
One of the biggest frustrations of social media is not getting enough fans and followers. We understand that these are not the most important metrics when measuring social media success, but unfortunately, not everyone gets that it’s not all about the fan numbers. We’re not trying to trivialize the fan number; while it’s important, it […]
Defining Your Social Media Goals
Whether your business has been on social media for years and has a presence on every site, or if you are just starting out, setting clear goals is paramount to your success. The absolute worst reason you should be on social media is because “everyone else is”, or “someone told me to be”. It’s true that […]
