Why You’re Losing Followers (and How to Stop It)
Building a following for your brand on social media can feel like a roller coaster ride. Just when you’re relishing in the high of reaching a new follower plateau, whether it’s 100, 1,000 or 10,000, and finally feel like you’ve mastered the art of networking, you check your accounts to find your numbers are down […]
To Hashtag or Not to Hashtag – That is the Question
Long gone are the days when hashtags were used exclusively for organizing Twitter conversations. Today, hashtags can be seen everywhere, on and off social media. Celebrities Jimmy Fallon and Sophia Bush have even coined the term “Air Hashtag,” encouraging the use of hashtags in daily, in-person conversation. We can all agree there is a proper […]
How Not To Do Social Media Like Kim Kardashian and Bow Wow
You may remember him as Lil Bow Wow, the famous 90’s child rapper, but last week he was known as the guy who was caught lying about his lavish lifestyle on Instagram. And today we know him as a prime example of what businesses should NOT do on social media. Let’s take it back to […]
Don’t Get Busted! Here’s How To Find Legal Photos To Use For Your Social Media
As consumers, our attention spans are getting smaller as content becomes shorter. The power of using photos to tell our stories are shaping the way we market our businesses online! When it comes to managing your social media for your brand, finding photos that grab a consumers’ attention is the first step to getting your […]
Why User Generated Content Is Powerful On Social Media
The people have spoken, and their words are powerful. If your brand has the confidence vote of the people it’s serving on social media, and they’re naturally producing User Generated Content (UGC), then it’s in a great place. User Generated Content, or UGC for short, is any content that has been created and put out […]
The Social Game Changer: Improving Your Company’s Twitter Reach
On your mark, get set, Tweet! Millions of businesses are using Twitter to connect with customers, but many may not be doing it effectively. Quality content that is authentic will help your company stand out from the competition. Your target audience is more likely to interact with creative content through likes, link clicks, and retweets […]
LinkedIn Wants You To Cozy Up To New Connections
Bye-bye business cards! LinkedIn is connecting you with potential connections close by with a new “Discover Members Nearby” feature. Meanwhile, Facebook is tightening the reins when it comes to spam and “fake news” within its news feed, and Snapchat is extending your viewing time in this week’s social media trends! Facebook’s Crackdown On Spammers: A […]
The Beginner’s Glossary To Facebook Advertising
Facebook advertising jargon have your head spinning? You aren’t alone. The Ads Manager can be a daunting place, especially if you’re new to the tool. Mastering Facebook ads and getting killer results is all about understanding the variety of options you can use. Hidden features and little-known tricks can be a game changer and improve […]
Facebook vs. YouTube Prize Fight – Who Scores a Video Knockout?
Let’s get ready to stream! It’s no secret that video marketing is taking the Internet by storm. According to HubSpot, video content is expected to represent 74% of all Internet traffic this year. So where do you put it? Here are the contenders in this heavyweight bout! Facebook In this corner, weighing in with 1.9 […]
The Tale of Three Stories: Instagram, Snapchat, and Facebook. Which Will You Choose?
Once upon a time, there was a new and exciting social media platform called Snapchat. This app offered its users a 24-hour time limit on 10-second photos and videos to share with friends. As the app gained popularity, two huge social media empires noticed. Leading to Instagram and its parent company, Facebook, creating their own […]
