How to Avoid Social Media Overwhelm

One of the best and worst things about social media is that it’s always changing. Whether there’s a new feature to experiment with, a change in a newsfeed algorithm or an entirely new platform to explore, it truly is impossible to develop social media mastery. Not only is social media one of the more slippery […]

How To Manage Your Recommendations On LinkedIn

Are you utilizing your LinkedIn account to its full potential? Many LinkedIn users simply fill out their profile and do little else. However, if used correctly, LinkedIn is a very valuable social media channel for business. It’s a great way to make connections and network with other like-minded professionals and potential clients in a professional setting […]

Facebook Announces Product Ads

The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily basis. It’s important to stay informed of the current issues and trends so that your social media presence stays relevant. Using social media is one […]

Youtube Channel Keywords

In the same way that keywords help viewers find videos, they can also help potential subscribers more easily find your channel on search engines. That’s why it’s important to add keywords to your Youtube channel and optimize your account for search. Make sure your videos translate into subscribers!     Photo Credit: yasminpiano

Promote Content on Pinterest in 10 Easy Steps

Have you tried promoting your content on Pinterest? The social networking site also serves as a visual search engine for some users and a bookmarking tool for others. This makes it an ideal place to experiment with advertising. If you’re new to promoting pins, you may be pleasantly surprised by how easy and affordable it […]

Tips For Growing Your Instagram Account

Instagram can be a highly effective tool for growing awareness of your brand with a targeted audience. Just like on other social media channels, there are best practices to follow when using Instagram. This is where an effective strategy comes in to play. Growing your audience and creating successful engagement is key. Here are just […]

Pinterest Removes Affiliate Links

WHAT’S RELEVANT THIS WEEK IN SOCIAL MEDIA The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily basis. It’s important to stay informed of the current issues and trends so that your social media presence […]

Why Your Business Website Needs A Blog

Why Your Business Website Needs A Blog There are still many business owners who don’t understand the need for a blog. Many write it off as too time consuming or not worth the effort. In actuality, adding a blog to your business website can increase traffic and sales while expanding your brand. Here are just […]

Google and Twitter Team Up for Improved Tweet Search

WHAT’S RELEVANT THIS WEEK IN SOCIAL MEDIA The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily basis. It’s important to stay informed of the current issues and trends so that your social media presence […]

Optimize Your Pictures For Pinterest

If your company uses Pinterest for business, one way to get your pictures noticed is to optimize the shape of the image. Pinterest allows only allows images to be a fixed width, but they can be an unlimited height. By modifying the aspect ratio of the image to be taller than wider, it will take […]

Core Values at KWSM a digital marketing agency