3 Pinterest Tools To Promote Your Business

Pinterest can be a valuable resource for promoting your business, but many people don’t quite understand how to effectively use it. There is more to it than just pinning pretty pictures and following fellow users. Pinterest offers a number of tools for businesses to use in order to expand their reach and promote their products […]

3 Ways To Use Facebook Graph Search To Spy On Your Competition

One of the most underutilized tools that Facebook has to offer is their Graph Search. This feature is a powerful tool that will help you gather useful information about your competition. This gives your brand a big opportunity to analyze your competition’s social media efforts. Facebook Graph Search is the long white bar at the […]

5 Things Hindering Your Success on LinkedIn

Have you been getting ho-hum results from your LinkedIn efforts? Don’t throw in the towel; an underwhelming experience on the site might be the result of some typical, yet reversible, bad habits. Here are some of the most common mistakes you might be making on LinkedIn, plus tips on how to rise above them. Giving […]

Social Media Etiquette For Business

Social media has given business professionals a whole new way to network. Businesses can promote product or services, expand brand awareness, and connect with potential partners and clients, all online. Networking on social media is a valuable resource for businesses, but it’s only effective if executed efficiently and professionally. Just as there should be at […]

Using Facebook Groups For Business

As Facebook reach continues to decline, many businesses are beginning to utilize Facebook groups as a way to supplement their community building and marketing efforts.   Facebook groups make it easy to connect with people who have a specific interest. A group is a dedicated place where you can share updates, photos, documents and messages […]

Twitter Launches New Analytics For Business Accounts

WHAT’S RELEVANT THIS WEEK IN SOCIAL MEDIA The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily basis. It’s important to stay informed of the current issues and trends so that your social media presence […]

The Secret To Writing Attention-Grabbing Blog Post Titles

You’ve written an entertaining and informative blog post, now what? How do you get people to read the post? Sharing the post on social media is important, but what’s that old adage, you can lead a horse to water? Unfortunately, most posts shared on social media will be scrolled past without a second glance. The […]

Facebook Is Changing How Likes Are Counted

WHAT’S RELEVANT THIS WEEK IN SOCIAL MEDIA The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily basis. It’s important to stay informed of the current issues and trends so that your social media presence […]

Connect With Your Email Database on Social Media

Does your company use a CRM system, marketing email program or make sales online? Gathering email addresses is one of the most beneficial aspects of your company’s online database, offering more than just a place to send a monthly newsletter. A majority of business owners know the importance of collecting customer email addresses when a […]

Increasing User Interaction On Your Facebook Page

It’s no secret that Facebook is a great tool for growing brand awareness and driving traffic to your website, but without an engaged fan base your Facebook business page is practically invisible. Growing a Facebook following is only half the battle. The trick is to ensure those fans are actually seeing your posts. To expand […]

Core Values at KWSM a digital marketing agency