Flaunt Your Company’s Façade on Google

This week businesses are getting a boost in the way their companies are portrayed and advertised, courtesy of the social media mavericks. You may want to make sure you vacuum the carpets before you try Google’s latest feature and Twitter is helping businesses around the world market their products. As an added bonus, a handful […]

Google My Business

Google has combined the capabilities of several services to bring online marketers a new platform called “Google My Business.”  This platform incorporates Google+, Google Places, Google Search into the same interface. It allows business owners to create consistent branding across all Google services at the same time. Photo Credit:kekokky

How to Take Better Flat Lay Photos for Instagram

Whether clean and simple or are complicated and ornate, flat lay photos are the current “it” trend on Instagram. In this format, the photographer lays out a bunch of items, then takes the shot looking directing down on the scene. Want to create some flat lay images of your own? Here are some steps to […]

How Small Businesses Can Find Their Target Audience on Social Media

Approximately 543,000 new businesses get started each month, according to Forbes, but during that time more businesses will shut down than start up. To make sure your business doesn’t fall victim to this statistic, it’s important to know who your target audience is and how to attract them. Here are five tips to connect your […]

Instagram is Posting Outside the Box

WHAT’S RELEVANT THIS WEEK IN SOCIAL MEDIA This week, the social media savants are debuting new features that are sure to make your Labor Day photos look phenomenal. Facebook is giving you new ways to edit your pictures, Instagram is breaking free from the uploading standard that made them standout, and it could soon be […]

Facebook Ads for Local Business

If you are a fledgling business with a brick and mortar location, social media marketing can be a great way to drive word of mouth and its accompanying foot traffic. The one caveat is that unless you are already well-connected to your local community, it can be difficult to reach customers that are actually within […]

LinkedIn’s Latest Feature Could Improve Communication in Your Business

These days, the hardcopy version of your company’s directory is probably as useful as a pack of pencils at an ink-only convention. To keep your business up to the current communication standard – instant messaging – LinkedIn is stepping in. The new tool, known as “Lookup,” is a way for your employees to search, contact […]

More Ads Coming to Twitter

What’s Relevant This Week in Social Media While all of the political enthusiasts are keeping an eye on the 2016 election, we’ve been tracking the social media spectrum. Here are the latest updates and trends that could change the way you interact with people online. Twitter Spreads its Wings The instantaneous updates on twitter are […]

10 Ways You May be Hurting Your Facebook Reach

If you’ve managed a business page on Facebook over the past few years, you’ve probably noticed some shifts in who your content is reaching. Experimenting with different strategies for how to reach biggest audience is half the fun of social media for business, as there are endless ways to distribute content to your fans. The […]

4 Easy Ways To Build Your LinkedIn Network

LinkedIn is one of the most valuable marketing tools for professionals, yet many users don’t utilize their accounts to full potential. A completed profile is important, but to make LinkedIn really work for you, networking is a crucial element. The number of connections you have on LinkedIn means more than bragging rights. The more connections […]

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