Privately Chat With Your Customers On Facebook

43 trillion instant messages will be sent this year, according to tech analysis firm Juniper Research, and your business needs to keep up with the times. As more users transition from email messages to sending them instantly via social media, Facebook is giving businesses more communication tools. Change a Crisis Into an Instant Conversation The […]

Ads for All: Instagram Offers Advertising to the Public

Earlier this summer, Instagram announced that it would be adding a call to action button for users whose objective was to illicit a response from their followers. This was incredibly exciting news for the millions of restaurants, pop-up shops, coaches, and photographers that leverage Instagram as a way to boost sales. With this addition, they will […]

How to Address A Business Crisis Through Social Media

Just like it’s important to train your employees on what to do in case of a fire, having an online protocol in place before a real life disaster can prevent your Facebook feed from flooding with questions and concerns. By following the acronym D.R.I.N.K., you can teach your staff to address your fans and followers […]

How Facebook is Competing with YouTube for Optimum Video Display

It seems every time you turn around, Facebook is implementing changes that allow the platform to compete with other major players in the social media world. Most recently, Zuckerberg and his team have set out to improve their video features, making Facebook less like a newspaper and more like a television news channel. These changes […]

Three Steps For Making Your Business Boom With New Followers

If finding new followers for your business is unfamiliar territory, you are not alone. Even for the most seasoned business owners, building your following can feel like a daunting task. With these three simple steps, you’ll start building brand awareness and increasing the reach of your online marketing efforts. Think of this as your social […]

Common Mistakes New Business Owners Make On Social Media

A lot has changed in the last few decades as far as social media goes. Social networking has gone from a teenage pastime to a credible marketing technique. But just because most business owners understand the value of social media, doesn’t mean they know how to use it effectively. The fact is that an effective […]

The Three C’s You Should Avoid on Your Professional Profiles

There is a time and a place for just about everything, but when it comes your social media account, it is time to draw a line in the sand. After all, what you post on your social media profile will exist forever. Ultimately, what you post on your social channels is up to you, but […]

A Feed that Flows: How to Create an Overall Aesthetic on Instagram

Have you ever scrolled through an Instagram account of one of your favorite products, companies, or even friends, and noticed that their feed looks more like an art gallery exhibit than a collection of random photos from their camera roll? The most successful accounts on Instagram, both personal and business-related, are those that reflect a […]

How to Get More Instagram Followers Using Facebook Ads

Could your Instagram following use an accelerated boost?  We’ve talked before about converting those loyal followers into customers, so you know it’s important to keep growing!   Fortunately, advertising directly from the platform with the help of Facebook’s ad manager is only one way to get more traffic to your Instagram profile. In fact, taking advertising […]

3 Tips For Creating A Social Media Content Calendar

The first step for a successful social media campaign is to create a thorough strategy. Such a game plan is necessary to identify your competitors, determine which social channels to focus on, and outline the details of your overall strategy. One of the most useful elements of a complete social media strategy is a content […]

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