How To Make Your Company A YouTube Star
YouTube is the Mecca for video sharing, where 1 billion users actively interact every single day. As the world’s largest video site, YouTube is a platform for business owners to showcase a product, launch a campaign and educate the masses. Videos are shared on social media 12 times more than text and links combined. So […]
How to Use a LinkedIn Author Page
If you’ve consistently published on LinkedIn Pulse, you may have received an email recently from LinkedIn informing you of a change to the URL of your Author Page. Like many Pulse publishers, you may have wondered, “What is an ‘Author Page’?” No, you did not get signed up for an extra service. Having an Author […]
Why Your Social Media Channels Need A Spring Cleaning
Chances are, the aesthetic of your social media channels will undergo significant changes from the day you start your accounts. In fact, for most burgeoning businesses, they should change; experimenting with your brand voice is an important part of finding your niche in the world of social media. Even companies that are extremely well established […]
LinkedIn For Medical Professionals
For years, LinkedIn has been known as one of the most effective social media platforms for healthcare professionals. From establishing your practice’s brand to marketing its services, and even networking in groups with other medical professionals, LinkedIn can arguably offer you and your practice some of the best business-related opportunities available for professionals and job […]
The Benefits of Outsourcing Your Blog Content
To build the best online presence for your company, a blog is an important addition to your website. You need to blog regularly to increase the exposure of your business website. It also creates a window into your company for your readers. But, many business owners struggle with not having enough time to blog and […]
LinkedIn Shares Quickly Slip
If you had a rough week, don’t worry, you’re not alone! Two social media founders got more than just hate mail; investors are losing faith in another platform; and now your friends can tell you how they really feel about your Facebook posts. Here’s a look at what you might’ve missed in social media news […]
Oscars 2016: Using Trending Topics to Reach a Broader Audience
It’s coming on Sunday night: Oscar time! You pop some popcorn, open your laptop, and search the hashtag #Oscars2016 to see what everyone’s saying about your favorite films and stars. Now, pause: if you are curious about the reactions and opinions of other online influencers, why shouldn’t your business capitalize on that curiosity, too? The […]
Sharing Identical Content on Multiple Channels
If you had a newborn baby, would you share the great news with one family member or would you attempt to shout it from the mountaintops? According to my flooded newsfeeds, new parents are taking to every social media outlet possible to spread the good word. Your business can learn something from these proud parents: […]
Do You Have A Professional Online Presence?
There are endless ways to connect with people on social media – through our cell phones, computers and even high-tech watches. There are lots of social media channels to try, but the majority of them are generally for entertainment purposes and very few channels are strictly professional. LinkedIn is the exception. During our LinkedIn bootcamp […]
Why You Should Publish on LinkedIn Pulse
You’ve learned how to utilize LinkedIn Pulse to discover valuable content, but are you publishing posts yourself on Pulse? Composing your own blog posts on LinkedIn Pulse is one of the five top places you should be regularly posting content on LinkedIn. Here’s why you need to start sharing your own expertise on Pulse. Build […]
