We’re excited to announce that Matt Cancilla has been promoted from Junior Web Designer to Web Designer! Matt is a member of the KWSM Las Vegas team, and he just celebrated his first workiversary with the agency. When Matt … Read More
In the coming days, Instagram is rolling out its native post scheduling tool that could help streamline sharing feed posts, Reels, and Stories. Previously, Instagram users could schedule through the Meta Creator Studio. This new update will allow users to … Read More
Those seeking the best writer to aid their brand marketing strategy might find themselves lost in the terminology about what type of writer they need. It’s incredibly common for people to use the title Technical Writer and Technical Copywriter interchangeably, … Read More
Writers make some of the best strategists because they understand the power of intimately getting to know a problem and finding a solution to address that problem. Below are some copywriting principles that companies can borrow when planning their marketing … Read More
At KWSM, we have a mentorship program that allows team members to learn from each other. The goal of the KWSM Mentorship Program is for Mentees to expand their professional skillsets and cross-train in an area of business and marketing … Read More
Before you start sending out press releases and media pitches, you need to develop a public relations strategy. A customized PR plan allows you to create a timeline of customized steps to help you reach your business goals for building … Read More
August is back-to-school season for many families, and at KWSM: a digital marketing agency, it’s not so different. Continued learning is a pillar of our agency, and this takes many different forms. One of our favorites? The KWSM Mentorship Program! … Read More
A media pitch and a press release are two very different things. Although they both fall under the umbrella of public relations, they serve two different purposes. One is more focused on providing a reporter with everything they need to … Read More
SEO writing is highly formulaic. This means there are numerous variables to consider, frameworks to choose from, and steps you can take to boost your chance of conversions. But remembering all those variables and formulas can feel overwhelming—especially if you … Read More
If you like getting things right the first time (or as close to the first time as possible), you understand that proper communication and instructions can be crucial for nailing your project objectives. Brand copy is an excellent way to … Read More
