In order to keep your small business going strong, you need to be able to adapt. In the past year, we’ve seen many businesses pivot their marketing strategies in response to the pandemic. As the year has progressed, more challenges … Read More
Sunny and vibrant Orange County has finally opened back up again, just in time for the summer months. Here at KWSM’s Orange County office, we could not be more excited to get out and explore our home and favorite businesses … Read More
When representing your brand on social media, you must be consistent when it comes to sharing content. Your followers want to know what’s going on with your business and enjoy seeing timely updates. Therefore, consistency is key when it comes … Read More
In 2020 LinkedIn launched LinkedIn stories. This is a mobile-only feature that allows you to upload stories, similar to Instagram or Facebook, which disappear after 24 hours. So how are companies using this feature to boost engagement with followers? Keep … Read More
Data privacy is a hot topic for many business owners, especially when it comes to their email marketing strategies. While consumers want more control over the information they release, businesses are finding it difficult to achieve their email marketing goals. … Read More
This post was been updated on July 15, 2021, to ensure it is still relevant and accurate! When it comes to Facebook ads, organization is key. Facebook’s ad structure allows you to organize your ads and campaigns so you are … Read More
This post was been updated on July 14, 2021, to ensure it is still relevant and accurate! Who doesn’t like a picture from the past? The nostalgia factor alone is enough to bring people together for a moment during their busy … Read More
The 24/7 city is finally back! Vegas has officially reopened as of last month, and here at KWSM’s Las Vegas office we could not be more excited. The hustle and bustle of the city is in full swing once again. … Read More
Everyone loves free stuff. This is the number one reason why giveaways can be so powerful. Potential customers are willing to like, share, and provide valuable information to enhance the effectiveness of your marketing strategies in exchange for a chance … Read More
This post was been updated on July 11, 2021, to ensure it is still relevant and accurate! Thousands of entrepreneurs will open businesses this year, and many will shut down their businesses before the year’s end. If you’ve exhausted all … Read More