Social Media Case Study: Using Compelling Stories to Craft Engaging Content
At KWSM, we know that original content is crucial for establishing our clients as leaders in their industries. In every piece of content, whether it be a blog post, social media post, white paper, eBook, newsletter, or video, our goal is to provide valuable information for the client’s target audience that showcases their brand and […]
Building Relationships Within A Marketing Agency
At KWSM, we learn how to build relationships through in-house leadership training in order to improve communication, and the overall success of our team.
Advice for New CEOs and Founders, from KWSM’s CEO
Updated August 8, 2023 While the journey to leading a company looks different for everyone, each CEO experiences their own successes, challenges, and failures that teach them valuable lessons along the way. These moments help mold them into better leaders, improving their own work and their ability to lead their teams. KWSM President and CEO, […]
Does AI Kill SEO-Rich Content? Bing and Google Say AI Helps Your Content Shine
There has been a lot of hyperbole, speculation, and faulty assumptions about AI’s role in Search as both Google and Bing create AI-enabled Search and Chat properties. Does AI, like Bing-GPT or Google’s SGE, kill SEO and content? As the VP of Strategy at KWSM, I went straight to the source – Michael Schechter, VP […]
How to Delete a Facebook Pixel from Business Manager | Updated June 2023
Updated June 5, 2023 In the past few years, Facebook removed the ability to delete a Facebook pixel from Business Manager. However, there are solutions if you are aiming to stop using an outdated Pixel for your website. We recommend that if you do not want to use a pixel, ensure it is no longer […]
Why Do I Have So Much Website Traffic From Ashburn?
Updated on June 1th, 2023: This post was originally published March 7th, 2019 and has been revamped and updated for accuracy and comprehensiveness. If you are using Google Analytics to analyze your website traffic, you may have noticed an increase in your overall website traffic these last few months. While that is great, you […]
How to Enable Custom Thumbnails on YouTube 2023
Updated on May 4th, 2023: This post was originally published September 23rd, 2014 and has been revamped and updated for accuracy and comprehensiveness. Have you uploaded some great content to YouTube, only to see a few unsightly thumbnails to choose from for its preview? In the past, getting a decent thumbnail from a YouTube video […]
Monty Gets Promoted! | KWSM San Diego’s Newest Copywriter
KWSM San Diego is crushing it! In addition to Savana and Niamh’s recent title changes, Junior Copywriter Monty Montgomery has been promoted to Copywriter. Monty joined the KWSM team on October 6th, 2021, and he actually started in our Orange County office before moving to sunny San Diego a few months later. When […]
Two KWSM San Diego Team Members Earn Title Changes
At KWSM San Diego, we’re celebrating a couple of recent title changes – Junior Digital Marketing Specialist Niamh Varian has now become a Junior Content Creator and Digital Marketing Specialist Savana Harris is now a Digital Marketing Strategist. Niamh originally joined our team’s San Diego office in April 2022. This was her first job […]
KWSM Las Vegas: Junior Web Designer Matt Cancilla Promoted to Web Designer
We’re excited to announce that Matt Cancilla has been promoted from Junior Web Designer to Web Designer! Matt is a member of the KWSM Las Vegas team, and he just celebrated his first workiversary with the agency. When Matt first joined the KWSM team as a Junior Web Designer in September of 2021, his […]
