Why aren’t my Google Ads Converting?

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Search ads on Google or Bing are typically an effective way to get in front of audiences that are already searching for keywords related to your business’ industry or offerings.   Search ads on the Google AdWords network typically convert … Read More

What are Calls to Action and Why do They Matter?

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Whether you’re crafting a blog, a new website landing page, a newsletter, or an ad, including a call to action should be an essential part of your content.   A call to action is a prompt that explicitly tells the … Read More

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