Mix Tapes and Tahitian Fruitcake: Keeping your Facebook Page Relevant
Have you ever walked into a business where the shelves are dusty, the paint is peeling and the soundtrack is a poorly recorded mix tape from the early 90s? If you have, chances are, you immediately walked out. One of the keys to gaining and maintaining a customer base is keeping your company’s image […]
Holidays & Social Media
It is imperative when managing your Social Media channels, that you pay attention to current events. If you are the social voice of your company online, I highly recommend to make sure that you are fully aware of upcoming holidays, keeping a frequent eye on the news, and tracking high publicity events. Holidays are big […]
Expand your LinkedIn Network in Several Clicks
How actively are you pursuing new contacts on LinkedIn? LinkedIn is a powerful channel to grow your professional network, but chances are you don’t have the time to sit down every day and seek out new people to connect with. But, here’s a useful LinkedIn feature that will help easily expand your LinkedIn network in just a […]
3 Tips for Joining the Popular Kids of Social Media
These days, you’d be hard-pressed to find someone who is not at least moderately active on Facebook. This opens up a plethora of opportunities for businesses to engage a new customer base and gain new clients….that is, if it is used correctly. Many businesses jump on the Facebook bandwagon without really knowing which direction it’s […]
Facebook's Graph Search Holds Powerful Potential for Businesses
Facebook has announced a foray into the search realm, and it’s causing quite a frenzy on social media. You’re probably already familiar with Facebook’s current limited search functions, but the new feature, “Graph Search,” aims to revolutionize social searching on Facebook. How? By making everything in its database searchable. Don’t get it twisted– Facebook doesn’t […]
3 Business Tactics for Instagram
Are you using Instagram to market your business? If so, then consider yourself on the right track for Social Media. Remember that on Instagram, like any other channel, strategy is key. Consumers are becoming more and more visually driven all the time. This means that your audience wants to see photos. What better way to […]
Using Social Media to Maintain Brand Integrity: Case Study
I know we sit and run your ears down about why it’s important to be on social media, but of course we know you’re still wondering, “Does it really work?” It seems like a silly question to ask, since the existence of our very company depends on this answer, right? So I’m just going to […]
Why Facebook is Good for Business
Everyday, I am on Facebook for no less than 8-9 hours. It is always on. Along with Twitter and LinkedIn, it is one of my top three favorite social media sites. Facebook is the first thing I open when I sit at my computer. It is also the last thing I close. The problem is, […]
It's Okay to Outsource Your Social Media
I was pleasantly surprised this morning when I came across an article announcing that Nike had decided to finally take its social media efforts in-house. I hadn’t thought about it, but the last thing I expected was for Nike, a prominent world-wide consumer brand, to have been outsourcing its social media. I mean, didn’t Nike […]
New Facebook Privacy Settings
Facebook has rolled out some new privacy settings, and I am pleased to see that for once, Facebook is addressing issues that are not profitability related! Facebook privacy has long been a much debated issue within the social media community because of its obscurity and difficulty to control. In fact, even Mark Zuckerberg’s own sister […]
