Quick Anatomy of a Good Pin
If you’re looking to use Pinterest as a vehicle to drive traffic back to your website, then great! Pinterest has climbed the ranks of top social media sites in the past year, and it’s easy to see why. Its scrolling bulletin-board layout is intuitive and beautiful, and feeds into our need for digesting content quickly […]
How to Retweet Better
I know you’re thinking, “Really? Retweeting is a simple click– how could I really mess it up?” But before we get there, let’s start with the basics. What is a Retweet? A retweet (or RT) is someone else’s tweet that you share with your own followers. When you scroll through your feed and see a […]
Defining Your Social Media Goals
Whether your business has been on social media for years and has a presence on every site, or if you are just starting out, setting clear goals is paramount to your success. The absolute worst reason you should be on social media is because “everyone else is”, or “someone told me to be”. It’s true that […]
Feel Like the Underdog? Social Media Can Help.
Sports make me really excited about the underdog. The idea that a team that had everything stacked against them came through and beat all the big guys to make it to the end is such an inspiration. But it also makes me think a lot about the underdog in the rest of my life, especially, the […]
What is a Twitter Party?
The other week I was having a meeting with some friends who were planning an event. In preparation for the event I suggested having a twitter party. I then explained to them what a twitter party was and how to do it. The next thing I hear about is they are planning an event and […]
Want Personality? Add Social Media
One thing that always stands out to me these days is when companies and professionals DON’T have a social media presence. They are really missing out on such a great opportunity to engage with clients. When I am referred to someone, I Google them to find what comes up. Most of their time, it’s their […]
A Social Media Primer for Non-Profit Organizations
At this stage of the social media game even the most tone deaf non-profit organization has some presence online. Non-profit organizations run their operations differently than a for profit company. Granted the business elements and financials are similar, but the culture of a 501c3 is entirely different. For the 501c3 organization your social media […]
Do I Need a Mobile Website?
But a mobile website is more than just a traditional website that’s been re-sized. Mobile websites play a different role in your company’s marketing efforts. These days many traditional websites include flash animation, forms, links, etc… the regular desktop website is designed to engage the visitor for as long as possible.
Mobile websites tend to be more functional in nature. Since not all smart phones are created equal, mobile websites need to be rather simple, in order to perform best across all of them. For example, not all phones support animation, so a mobile website should not have any.
How to Use QR Codes as Part of Your Marketing Efforts
As with most things, ultra hip and cutting edge, QR codes originated in Japan. The QR (quick response) code is a powerful marketing tool that can direct customers to a special landing page on a mobile website. In a way, the QR code uses the same technology as a barcode that you’ll see on any […]
It's Good to be King…. er, Mayor
Just a friendly note from Foursquare alerting me that someone named ‘Kathi L’ is apparently getting to the gym more often than I am these days. And to add insult to injury, there are three smiling faces on my screen right under the banner ‘3 people are here.’ That’s right, they are working out right now, probably happily sweating through a Zumba or Body Pump class.
