Best Social Media Advertising Retargeting Audiences for Lead Nurturing
As part of the nurturing process, social media advertising is an ideal way to nurture your warmest leads. The best way to do this is through retargeting ads. These ads are used to reconnect with potential customers that are already familiar with your brand. These prospects are existing customers, email newsletter subscribers, and those users […]
4 Alternatives to Facebook Ads
Facebook has and always will be one of the social media giants. It collects a variety of data, allows friends & family to share posts, gives brands a space to run promotional pages, and of course, allows advertisers to reach their target audience in a highly targeted way. However, if you feel that now is […]
How To Decide What Digital Platforms You Should Advertise On
As a small business, you may ask yourself, “Everyone seems to be advertising on Facebook, should I be doing it too?” In today’s day and age, many companies who are new to digital advertising see Facebook as the “default” social platform for ads. It’s true, Facebook is a powerhouse and has the potential to deliver […]
Broken Buzzwords: When cool terms turn cold
We’ve all been there; we’re sitting, reading through the industry’s most prominent news aggregator site catching up on the day’s marketing-musts or watching an influencer’s latest viral video, interested enough to click on the content in the first place. But despite the interesting subject matter and all your will power, you cannot get through the […]
How to Avoid LinkedIn’s Networking Limit
If you use LinkedIn for your lead generation, networking, or hiring, you may have run into the “commercial use limit” set by LinkedIn. This limit restricts you from using LinkedIn prospecting and hiring, without paying. For business owners and recruiters, this limit is slowing down your ability to build a strong LinkedIn network. This blog […]
Social Media and You
Social media has blossomed from its early origins of sites like Xanga and Myspace to a more relevant marketing phenomenon. Businesses and marketers have endless tools at their fingertips that facilitate nationwide and even global recognition. Social media has leaped across borders, has united societies and has brought a whole new x factor to marketing. […]
How to Maximize Your Facebook Ad
Facebook recently launched a revamping of their ads campaign, streamlining it to help businesses better target their audiences. The great thing about Facebook ads is that you can set your budget to as little or as much as you want to allocate for your marketing campaigns. But if you’re already spending money, you better know the […]
