How To Get More Eyes On Your Blog
When you go to an event with your dress inside out, the price tag showing, and then get slammed in the elevator doors in front of a crowd, your immediate reaction is to tell your friends and family about it. You could text them the same story one by one, but your better option would […]
New Digital Marketing Tools to Better Help User Ad Engagement
Snapchat and Facebook create new tools to improve advertising ROI while Instagram is testing a new engagement strategy. The are the social media stories in the news this week. Instagram is Testing the Ability to Follow #HashTags in Addition to People Users who are looking for their daily dose of a single topic can now […]
Reddit For Brands 101
Dubbed “the front page of the internet,” Reddit is a buffet of information, ready for consumption. The forum-based social network allows users to discuss and vote on all kinds of content submitted by other users – it’s essentially the comments section to every corner of the Internet. It’s a community controlled entirely by its users, […]
The Value of Your Facebook Fans To Your Business
You may not know it, but you could be sitting on a gold mine for social media marketing opportunities; a tool you can use not only to reach more people who know about your business, but also strangers who match your current customer demographics. What is this treasure trove? It’s nothing more than your Facebook […]
Everything You Need to Know About Pinterest’s Interests Targeting
Want to know the best thing about Pinterest? No, it’s not the popular avocado toast variations or the gallery wall tutorial. It’s not even about the easy wedding DIY tutorials. The best thing about Pinterest is the people who interact with these pins. Unlike social media sites like Facebook and Twitter, Pinterest is solely […]
Your Brand’s Story Matters: How To Create A Cohesive Message
Some books have the power to bring us into a completely different world. They can make us feel happy, sad, frightened, or angered for hours on end without us even realizing it. But if you step back and think about it, what’s at the heart of those that give us such an immersive experience? A […]
Facebook Puts Brand Safety First With New Creative Standards
Fake news? Abusive content? Annoying clickbait? Facebook is doing everything in its power to make its community a safer one, and taking the necessary steps by holding advertisers accountable with new “monetary eligibility” standards. Meanwhile, Instagram is showing the rest of the social media community that it’s a leader when it comes to video, and […]
Making the Most Out of a Small Social Media Budget
Average cost of a super bowl ad in 2017? $2.5 MILLION. While a spot in one of the year’s most watched televised events might not fit your advertising budget, that doesn’t mean you can’t reach thousands of potential customers another way. Social media advertising has paved the way for affordable marketing offering a wide variety […]
3 Ideas to Help You Strategize For Killer Halloween Marketing Campaigns
The kids are back to school, temperatures have dropped a few degrees, and the leaves are making their way to the ground. Autumn is coming! And we’re super excited, not just because of a chance to jump in a pile of crunchy leaves, but also because of the first major holiday of the season—Halloween. We […]
The Times They Are A Changin’: How To Optimize Videos For Social
Gone are the days where people pull up to watch a movie at the only screen in town. There are screens almost everywhere we look now; they’re on the streets, at stores, and even in our hands. Now more than ever, your audience has unlimited opportunities to be engaged with your brand. And with videos […]
