LinkedIn Cashes In On Video Creation Via Mobile App
Lights! Camera! Action! LinkedIn is taking its promise to improve user experience one step further with a new video creation tool within its mobile app. Meanwhile, Instagram has announced a major update to the way users leave comments, and Facebook is giving advertisers the power to promote their content via a new in-stream option in […]
Get Creative With Facebook Canvas Ads
One of the biggest challenges businesses face is grabbing – and holding – audience attention. But what if you could grab complete attention of your audience, with no distraction or newsfeed noise…thanks to Facebook’s newest advertising option, you can. Designed exclusively for mobile viewing, Facebook Canvas is a new and fully immersive advertising experience. When clicked, […]
Instagram’s Best Kept Secret – and How You Can Use it to Your Advantage
Instagram’s algorithm is still a mystery to some, but not to all. As users become more familiar with the platform’s ever-changing algorithm, digital marketers have begun to learn more about what goes into a successful post, and what you can do to help increase your visibility on the popular photo sharing app. You know the […]
The Difference Between Millennials and Generation Z on Social Media
In the recent years, marketers seemed to have an obsession with Millennials. How do we get their attention? What do they want to see? What are their interests, other than Game of Thrones, avocado toast, and Unicorn Frappuccinos? Well, move over Millennials, because Generation Z is getting older and becoming a hot topic amongst creative […]
Reach For The Sky: 3 Ways To Expand Your Audience And Reach
Have you ever moved to a new city and felt eager to meet people and try new things? Essentially, you’re looking to connect with like-minded people and grow your network. The same goes for expanding your reach online. Here are three ways to connect your brand with potential customers: Tagging Other Brands […]
Should You Advertise on Facebook’s Audience Network?
First things first – what is Audience Network? According to Facebook, “Audience Network lets you extend your ad campaigns beyond Facebook to reach your audiences on mobile apps, mobile websites, Instant Articles, and videos.” Put simply; it’s a display ad network run by Facebook offering additional ad placement on mobile websites and apps that have […]
How to Use a LinkedIn Drip Campaign to Connect with Quality Leads
Depending on your industry, your goals for social media might be less tangible than a traditional e-commerce business. But, if you’re using social media to market yourself, or your company, one goal should always be top of mind for all professionals online – reach an audience that is interested in your services. For many businessmen […]
4 Emails You Should Be Sending to Your Customers: Part 2
When is the last time your customers saw you in their inbox? Last week we addressed the importance of staying as committed to email marketing as you are to your business’ social media platforms. Although some perceive email as old school, it’s not going anywhere anytime soon, so we might as well take advantage of […]
How To Get Into Your Posting Rhythm
When you’re dancing, your body is simultaneously moving with the beat of the music but still moving freely. The same goes with planning when and how often to post content on your social media channels. It’s a dance that involves both strategic thinking as well as the freedom to adapt. Whether you’re starting from scratch […]
LinkedIn Joins The Multi-Image and Native Video Game
Let’s be honest: LinkedIn’s lack of options when it comes to sharing multiple photos or video within posts has always been for lack of a better word, well, ANNOYING. That’s all about to change with a new highly anticipated update as the social media platform enters the ring with its latest features. Meanwhile, Pinterest is […]
