KWSM Celebrates Jeff Soto Day
On March 8, KWSM VP of Strategy & Client Relations, Jeff Soto, celebrated six years with the agency. Last year, on his fifth workiversary, we named March 8 “Jeff Soto Day” to honor his years of leadership and loyalty to our team. This year, we celebrated the first anniversary by sharing all of the […]
Why Empathy Matters in Marketing
When most people think about empathy, they think about it in the context of personal relationships. However, empathy also plays an important role in marketing. In fact, empathy may be one of the most underrated aspects of business. When done correctly, empathy can help you connect with your customers on a deeper level and create […]
Blog Tips: Maximize the Effectiveness of Blogging
Your company’s blog can be a powerful asset in your marketing toolbox. It can work throughout the marketing funnel by helping people get to know your business, engage with you, and convert to a client. The big question to ask is “Where should you be sharing your blog to get maximum exposure and results?” […]
3 Misconceptions About Branding
People often have misconceptions about branding, which can lead to them not understanding its importance. It’s important to understand what branding is and is not in order to create a strong brand for your business. If you keep these things in mind, you’ll be on your way to branding success. 3 Common Branding Misconceptions Three […]
3 Public Relations Mistakes to Avoid
Creating a public relations marketing plan can be extremely exciting for your business. Getting a feature in a local or even national publication is a huge win! However, in all the buzz of executing a PR strategy, companies make little mistakes that leave their media pitches lost in journalists’ inboxes. Make sure your news makes […]
Team Celebrations: The KWSM House Cup
Each month, the four KWSM offices gather via Zoom for “Celebrations” – a special meeting where we honor the birthdays, workiversaries, and new team members who joined our agency that month. This month, we had the pleasure of commemorating both January and February Celebrations in one ultimate showdown! We celebrated my birthday as well […]
Give your Audience Brand ‘Feels’ with Instagram Reels
Instagram is a hugely popular social media platform amongst consumers, but it can be hard to know how to use it to expand your business’s reach and engagement. However, not using Instagram to its full potential is like leaving money on the table. You’re missing out on a huge opportunity to connect with your customers […]
What are The Different Types of Public Relations?
Public relations is a great way to cultivate relationships with media, industry partners, and even those inside your own organizations. When first thinking about public relations, you probably envision talking to a reporter or sending out a press release. Although these are both components of PR work, there are several other key ways public relations […]
Why Moodboards Are a Powerful Tool for Your Business
It’s easy to think of a moodboard as a project best suited for a teenage sleepover, but if you’re restricting your definition to this narrow idea, you’re missing out on a valuable tool for your business. A moodboard is like an informal precursor to your brand style guide, and it’s the perfect way to help […]
Why Your Brand is Losing Social Media Followers
Let’s talk followers. They’re important. In most cases, they’re the reason your brand is posting on social media, crafting savvy social media strategies, and constantly working towards new social goals. Every brand loves to gain followers, and it should be one of your business’ goals to help increase organic reach. But what about […]
