How to Collect Leads Through Social Media

A man winning a giveaway that he entered as a result of B2B Lead Generation Marketing

New business is something all companies look for in their marketing efforts. While social media can be a key tool for branding and connecting with your audience, it can also be used as a lead generation method. Here’s how to collect leads through social media. Establish Your Brand Voice Your brand voice reflects your company’s […]

Does AI Kill SEO-Rich Content? Bing and Google Say AI Helps Your Content Shine 

  There has been a lot of hyperbole, speculation, and faulty assumptions about AI’s role in Search as both Google and Bing create AI-enabled Search and Chat properties. Does AI, like Bing-GPT or Google’s SGE, kill SEO and content? As the VP of Strategy at KWSM, I went straight to the source – Michael Schechter, VP […]

How to Delete a Facebook Pixel from Business Manager | Updated February 2024

Updated February 1st, 2024 In the past few years, Facebook removed the ability to delete a Facebook pixel from Business Manager. However, there are solutions if you are aiming to stop using an outdated Pixel for your website. We recommend that if you do not want to use a pixel, ensure it is no longer […]

Using Facebook Groups To Strengthen Your Brand And Your Voice

A group sharing interests and ideas

  Chances are, your time on Facebook is spent posting to your page, responding to some comments, and maybe messaging your friends through Messenger. While posting is obviously vital to stay on top of, you’re likely missing out on one of Facebook’s most powerful tools: Facebook Groups.   Facebook’s user base is currently about 2.23 […]

Story Time | Social Media Help Desk Episode 40

Here’s a story about a social media tool that lets you post live video and photos – for 24 hours only. Sound familiar? Well, when every social media channel available offers the feature to its users, it probably should! This week on the Social Media Help Desk, we’re talking stories. KWSM: a digital marketing agency […]

Why Your Business Needs Social Media

Every year, more business owners and CEOs learn how social media can help grow a brand’s presence. Social media allows companies to connect with their consumers in a way that offers a more personal connection and a lot more immediacy. In 2017, 71% of internet users were on social media. As this number of users […]

Social Media Makeover | Social Media Help Desk Episode 35

There’s a new moon on the social media horizon – which channels are looking towards a makeover? This week, the Social Media Help Desk is broadcasting from KWSM Atlanta! Content Editors Adam Greene and Jacy Johnson take the wheel as they discuss changes coming to Facebook, Twitter, and Snapchat, along with this week’s trending topics, […]

How to Know If Your Business Should Be on Social Media

If you’re wondering whether you’re business should be on social media, the answer will almost always be yes. Social media has grown into so many different platforms that there is a space for any type of business to promote their brand. Whether you’ve been in your respected industry for 15+ years or you’re just launching […]

Why KWSM’s Culture is So Sweet: The Sugar Bowl

As part of our culture at KWSM: a digital marketing agency, celebrating our team members is just as important as celebrating our clients, and our work. The best way to honor our team is to have monthly celebrations for birthdays or workaversaries. This could include lunch, or an outing, or a fierce game competition. When […]

Facebook’s Latest Change is Music to Your Ears

Facebook is turning things up to 11 for both its Stories and Newsfeed by adding music.   Meanwhile, Twitter wants to take conversations even more real-time with the introduction of icebreakers.   And Snapchat continues to feel the pressure from other platforms, most importantly, Instagram.  These are some of the stories making news in social media this […]

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