How Do I Determine Who to Connect With on LinkedIn
Hi ____, I’d like to join your LinkedIn network. We have all received e-mail notifications like this, but how do you decide if you want to accept this invitation or not? There are many factors to consider when choosing to accept or decline this invitation, but the first thing to consider is how many […]
How to Tweak Your Instagram Aesthetic for Fall but Still Stay on Brand
Fall is almost here! Fall is a great time for all kinds of businesses and brands, and it is one of the most popular seasons of the year! Incorporating fall into your Instagram aesthetic, whether you choose a full-on campaign or something smaller, is a great way to join the conversation and engage your audience. […]
Mastering Self Promo | Social Media Help Desk Episode 72
Self-promotion can be powerful, but if you’re not careful, it can become boastful. This week on the Social Media Help Desk, I sat down with our host Jeff Soto and my co-panelist Ivana Hermida, to discuss the latest social media news, how to best utilize your video content for social media, and how real estate […]
KWSM Promotes Angie Smith to Senior Web Designer
KWSM: a digital marketing agency is proud to announce the promotion of Angie Smith to Senior Web Designer. Angie has been a fixture as a web designer at KWSM. This promotion comes as Angie approaches her four-year “work-aversary” at KWSM. KWSM President Katie Wagner broke out our traditional promotion tiara and magic wand and added […]
Twitter Teases Edits and Instagram Helps Shoppers
Is a Huge Change Coming to Twitter? There’s been a lot of change in the world of social media. Twitter is considering giving you editing power, Instagram opens the doors to additional insights, and Linkedin helps your business promote relevant content. These are the top social media stories making news this week. Twitter Opens Up […]
Captions or Comments? Where your Instagram Hashtags Belong
As Instagram continually makes changes to their algorithm, it is important for users to keep up in order to stay relevant on their feed. The chronological order of posts on Instagram is long gone and the fight for visibility has become much more tough. The power of the hashtag can take your content into […]
Need Clients? Work Your Social Media.
If you think of your website as the credibility piece in your marketing plan, you can think of your social media presence as your authenticity piece. In today’s world, people demand to know more about the things they purchase, and especially the people they purchase them from. Why? Because they can. Now that a social media presence is becoming standard equipment for businesses, consumers can build a deeper connection with the brands they interact with. Today’s ‘marketing’ consists of daily conversation with customers on social channels. Those customers want to see the faces and hear the voices of the people behind your company. They want to read things you’ve written. They want to read things other people have said about you.
What You Need to Know About E-Newsletter Marketing
It was a long time coming, but Katie Wagner Social Media finally launched our e-newsletter last month! (Shameless plug: subscribe here for a monthly digest of social media tips to help you and your business!) To be frank, before starting our own mailing list, I felt a slight apprehension about e-newsletters. Why? My own personal […]
Redeeming Yourself On Social Media
Two weeks ago I wrote about how I had felt slighted by a company through social media. If you missed the blog post, you can read it here. Long story short, I had tweeted a company, only to find that my question was swept under the rug and that the company was replying to other […]
How to Lose Credibility and Customers on Social Media
When I first started using Twitter to reach out to companies, I was impressed at how quickly some responded, or that they responded at all. But then I thought, “It that really surprising?” You’re on social media for a reason: to socialize! If a company is on social media and chooses not to interact with […]
